A list of my articles published in newspapers (The Hindu, ET BrandEquity, Business Line), magazines (Business World, Indian Management by AIMA), and other popular online media (CampaignIndia) about marketing.
India Today: Integrating the principles of design thinking in MBA programmes
Integrating design thinking principles into MBA programmes foster innovative problem-solving, adaptability, and creativity, preparing graduates to lead organisational transformation
ET BrandEquity: Dark consumerism: Can festive lights eradicate the evil? - ET BrandEquity
Amazon: Diwali, Dussehra, or Holi, these occasions bring joy, togetherness, and moments of reflection. However, in recent years, the essence of these festivals seems to be overshadowed by an increasing wave of consumerism, driven by aggressive marketing campaigns by e-commerce giants and offline retailers alike. The result is what can be termed “dark consumerism”—a shift where the focus on celebrating becomes secondary to spending, often driven by artificial demand created through massive promotional campaigns.
ET BrandEquity: IPL and the Parliament Elections? Branding strategies to mine the two goldmines together - ET BrandEquity
Following the IPL, Lok Sabha elections are slated to happen in the same period. What else can a brand manager ask for in India – the magical cocktail of cricket mixed with politics? For some veterans, it’s heaven, but for those who are unprepared, it may be hell as well. While IPL will take over the prime time, elections and discussion will rule the rest of the day. How can brands make the best of these goldmine opportunities to enhance user engagement, reach a massive audience, build a strong brand recall, and improve sales?
ET BrandEquity: Decoding the future of OTT market in India
The OTT industry needs to retain consumers and acquire new users to grow subscription revenues, the author writes.
ET BrandEquity: All that Glitters is NOT Metaverse: The Meta challenges for brands in the virtual world.
Metaverse has gained a lot of popularity in the last few years. However, it may be surprising for the readers that the concept of the metaverse is not at all new. American science fiction writer Neal Stephenson coined the term metaverse in 1992 in his novel ‘Snow Crash’.
ET BrandEquity: How to overcome vaccination hesitancy? Strategic lessons from Product Life Cycle
There are many parallels between vaccination coverage and a typical product life cycle. Can we use lessons from PLC to improve vaccination rate and influence people to overcome vaccine hesitancy?
ET BrandEquity: The Olympics of (un)moment marketing
While posting a congratulatory message on Twitter handle is not a crime, including the brand in the message to advertise is definitely not ethical. Moment Marketing and its challenges.
ET BRandEquity: Headlines Matter! Communication lessons from behavioral sciences - ET BrandEquity
The authors reveal the results of a research focusing on the behavioral sciences domain to understand how communication can affect people’s behavior…
ET BrandEquity: Advertising lessons and nudges to defeat COVID
We should look at famous behavioral nudges and apply the learnings to encourage covid appropriate behavior using ingenious advertising.
Indian Management - AIMA
The New Normal after COVID. Time to Reset and Revise the business strategies.
Indian Management - AIMA
This article talks about the opportunities available during the dark phase of covid pandemic.
ET BrandEquity: The Psychological Cost of Corona
While the economic impact of the COVID-19 pandemic is evident, the real impact of corona cuts deep into the social, psychological, and mental well-bei..
Campaign India: Marketing in the time of Covid-19
Brands should follow the simple LAC model for marketing during the COVID-19 pandemic. LAC stands for - Listen, Act, and Communicate.
Campaign India: Can teenagers and technology solve the problem of pollution?
An interesting perspective on how teenagers and social media can potentially solve the pollution problem across India and world.
TOI: Fake news is fine for many, study finds out why | Lucknow News - Times of India
Lucknow: Are you one of those who believed that Rs 2,000 notes were introduced with a Nano-GPS chip that could give precise location coordinates of th.
The Hindu Editorial: How #Chowkidar became a brand
Lessons the Opposition could have picked up from the marketing world to mount an effective poll campaign against Narendra Modi
Campaign India: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor Anubhav Mishra (IIM Ranchi)
The Hindu BusinessLine: Smartphone rules
How SmartPhones are enhancing lives, improving businesses and life of people across all the spectrum of social class.
Campaign India: Paper or touchscreens? The challenges of advertising in India!
Has the print media lost its sheen? Author takes a peek into the future. and highlights the importance of touchscreens over print media.
Campaign India: Mobile wallets - convenience or pain points?
The world is divided into those who have used digital technologies and those who are going to use them. But is it resulting in the paradox of choice?
BusinessWorld: Selfie, Emoji And Smartphone, Live In The Moment! The New Mantra Of Young Generation
Craze of smartphones, selfies, and emojis among young consumers and what it means for marketers.
