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As the debate over self-driven mastery vs guided institutional learning continues, students must not oversimplify the complex role played by higher education in shaping aspirations, employability, and economic mobility, writes academic Anubhav Mishra - EducationTimes.com

The End Goal Of Higher Education: Employers often complain about the gap between academic knowledge and workplace skills. The author argues that industry expectations may be unrealistic. He suggests that higher education focuses on critical thinking, not specific skills. The industry should support new hires’ growth through real-world application. Continuous learning is key to professional development, he adds.

Today, generative AI is the new disruptor, promising to change marketing, branding, and business forever. AI-generated ads, chatbot-driven customer service, and personalized content at scale are the new frontiers

As generative AI transforms various industries, concerns about job displacement intensify. While AI enhances efficiency and customer experience, it also poses challenges to employment, especially in roles like customer service and content creation. Balancing AI integration with workforce protection is crucial for future job seekers

Integrating design thinking principles into MBA programmes foster innovative problem-solving, adaptability, and creativity, preparing graduates to lead organisational transformation

Amazon: Diwali, Dussehra, or Holi, these occasions bring joy, togetherness, and moments of reflection. However, in recent years, the essence of these festivals seems to be overshadowed by an increasing wave of consumerism, driven by aggressive marketing campaigns by e-commerce giants and offline retailers alike. The result is what can be termed “dark consumerism”—a shift where the focus on celebrating becomes secondary to spending, often driven by artificial demand created through massive promotional campaigns.

Following the IPL, Lok Sabha elections are slated to happen in the same period. What else can a brand manager ask for in India – the magical cocktail of cricket mixed with politics? For some veterans, it’s heaven, but for those who are unprepared, it may be hell as well. While IPL will take over the prime time, elections and discussion will rule the rest of the day. How can brands make the best of these goldmine opportunities to enhance user engagement, reach a massive audience, build a strong brand recall, and improve sales?

The OTT industry needs to retain consumers and acquire new users to grow subscription revenues, the author writes.

Metaverse has gained a lot of popularity in the last few years. However, it may be surprising for the readers that the concept of the metaverse is not at all new. American science fiction writer Neal Stephenson coined the term metaverse in 1992 in his novel ‘Snow Crash’.

There are many parallels between vaccination coverage and a typical product life cycle. Can we use lessons from PLC to improve vaccination rate and influence people to overcome vaccine hesitancy?

While posting a congratulatory message on Twitter handle is not a crime, including the brand in the message to advertise is definitely not ethical. Moment Marketing and its challenges.

The authors reveal the results of a research focusing on the behavioral sciences domain to understand how communication can affect people’s behavior…

We should look at famous behavioral nudges and apply the learnings to encourage covid appropriate behavior using ingenious advertising.

The New Normal after COVID. Time to Reset and Revise the business strategies.

This article talks about the opportunities available during the dark phase of covid pandemic.

While the economic impact of the COVID-19 pandemic is evident, the real impact of corona cuts deep into the social, psychological, and mental well-bei..

Brands should follow the simple LAC model for marketing during the COVID-19 pandemic. LAC stands for - Listen, Act, and Communicate.

An interesting perspective on how teenagers and social media can potentially solve the pollution problem across India and world.

Lucknow: Are you one of those who believed that Rs 2,000 notes were introduced with a Nano-GPS chip that could give precise location coordinates of th.

Lessons the Opposition could have picked up from the marketing world to mount an effective poll campaign against Narendra Modi

Tan man dhan – IndiaPan – resonates with the audience says the marketing professor Anubhav Mishra (IIM Ranchi)

How SmartPhones are enhancing lives, improving businesses and life of people across all the spectrum of social class.

Has the print media lost its sheen? Author takes a peek into the future. and highlights the importance of touchscreens over print media.

The world is divided into those who have used digital technologies and those who are going to use them. But is it resulting in the paradox of choice?

Craze of smartphones, selfies, and emojis among young consumers and what it means for marketers.

Consumer behavior of Indian teenagers and implications for marketers. How to influence teenage consumers in India?

Analysis and comparison of offline and online shopping. One cursory glance at the newspaper or scrolling down Facebook ads or google can tell you how many brands are offering goodies for consumers to purchase online.