Book Reviews

“… a mind needs books as a sword needs a whetstone, if it is to keep its edge.”

George R.R. Martin, A Game of Thrones

Nexus: A Brief History of Information Networks from the Stone Age to AI

Book Reviews / /

Yuval Noah Harari, the acclaimed author of Sapiens and Homo Deus, brings another riveting and insightful work to the table with Nexus: A Brief History of Information Networks from the Stone Age to AI. In this book, Harari explores the fascinating development of human communication, tracing its evolution from primitive stone tools used for recording […]

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Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Book Reviews / /

In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini takes his groundbreaking work on influence a step further by introducing the concept of “pre-suasion.” This concept focuses on the idea that the moment before delivering a persuasive message is just as important—if not more so—than the message itself. In Pre-Suasion, Cialdini reveals how

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Indistractable by Nir Eyal – Mastering Focus in a World of Distractions

Book Reviews / /

In today’s fast-paced, always-on world, staying focused seems like an impossible feat. Between constant notifications, emails, social media, and other digital distractions, it’s easy to feel overwhelmed and out of control. But Nir Eyal’s book Indistractable: How to Control Your Attention and Choose Your Life offers a solution to this problem by providing practical strategies

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Ogilvy on Advertising

Advertising, Book Reviews, Marketing / /

Ogilvy on Advertising David Ogilvy’s “Ogilvy on Advertising” is a seminal work that provides invaluable insights into the world of advertising. As one of the most influential figures in the advertising industry, Ogilvy’s principles and methodologies have shaped the way advertisements are created and perceived. This book, first published in 1983, remains a critical resource

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Behave: The Biology of Humans at Our Best and Worst

Book Reviews / /

Robert Sapolsky’s “Behave: The Biology of Humans at Our Best and Worst” isn’t your typical self-help book. Clocking in at over 800 pages, it’s a monumental exploration of the biological underpinnings of human behavior. For those curious about the very essence of why we do what we do, “Behave” offers a captivating, albeit challenging, journey.

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Intelligent Automation

Book Reviews / /

Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human” by Pascal Bornet, Ian Barkin, and Jochen Wirtz is a groundbreaking reference book on Intelligent Automation (IA). Let’s dive into the review: Overview: IA, also known as Hyperautomation, combines methods like machine learning, low-code platforms, and robotic process

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Essentialism: The Disciplined Pursuit of Less

Book Reviews / /

Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to

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Same As Ever: A Look Back to Move Forward

Book Reviews / /

Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain

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Is the Obvious Still Obvious in 2023? A Look at Jack Trout’s “In Search of the Obvious”

Advertising, Book Reviews / /

In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re

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