Ogilvy on Advertising David Ogilvy’s “Ogilvy on Advertising” is a seminal work that provides invaluable insights into the world of advertising. As one of the most influential figures in the advertising industry, Ogilvy’s principles and methodologies have shaped the way advertisements are created and perceived. This book, first published in 1983, remains a critical resource […]
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Robert Sapolsky’s “Behave: The Biology of Humans at Our Best and Worst” isn’t your typical self-help book. Clocking in at over 800 pages, it’s a monumental exploration of the biological underpinnings of human behavior. For those curious about the very essence of why we do what we do, “Behave” offers a captivating, albeit challenging, journey.
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Intelligent Automation: Learn how to harness Artificial Intelligence to boost business & make our world more human” by Pascal Bornet, Ian Barkin, and Jochen Wirtz is a groundbreaking reference book on Intelligent Automation (IA). Let’s dive into the review: Overview: IA, also known as Hyperautomation, combines methods like machine learning, low-code platforms, and robotic process
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Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to
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Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain
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In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re
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A Thousand Brains: A Thought-Provoking Journey into the Neocortex and Beyond In “A Thousand Brains,” Jeff Hawkins, the co-founder of Palm Computing and Numenta, embarks on an ambitious quest: to unveil a new theory of intelligence rooted in the structure and function of the neocortex. The book weaves together his personal journey, insights from neuroscience,
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K.V. Sridhar’s “30 Second Thrillers” is more than just a book about advertising; it’s a backstage pass to the pulsating heart of Indian culture, woven through the captivating narratives behind iconic commercials. It’s a love letter to the fleeting yet potent magic that unfolds within the thirty-second confines of our television screens, leaving us humming
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Think Again: Adam Grant, the bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people’s minds, which can position you for excellence at work and wisdom in life. Core Idea: We often overestimate what we know and underestimate what we don’t. To
The Signal and the Noise by Nate Silver is a captivating exploration of the intricate art and science of prediction. With a blend of meticulous research, engaging storytelling, and a keen analytical eye, Silver navigates the treacherous waters of forecasting to reveal why some predictions flourish while others flounder. Silver’s prowess lies not only in
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