Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to […]
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Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain
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In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re
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A Thousand Brains: A Thought-Provoking Journey into the Neocortex and Beyond In “A Thousand Brains,” Jeff Hawkins, the co-founder of Palm Computing and Numenta, embarks on an ambitious quest: to unveil a new theory of intelligence rooted in the structure and function of the neocortex. The book weaves together his personal journey, insights from neuroscience,
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K.V. Sridhar’s “30 Second Thrillers” is more than just a book about advertising; it’s a backstage pass to the pulsating heart of Indian culture, woven through the captivating narratives behind iconic commercials. It’s a love letter to the fleeting yet potent magic that unfolds within the thirty-second confines of our television screens, leaving us humming
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Think Again: Adam Grant, the bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people’s minds, which can position you for excellence at work and wisdom in life. Core Idea: We often overestimate what we know and underestimate what we don’t. To
The Signal and the Noise by Nate Silver is a captivating exploration of the intricate art and science of prediction. With a blend of meticulous research, engaging storytelling, and a keen analytical eye, Silver navigates the treacherous waters of forecasting to reveal why some predictions flourish while others flounder. Silver’s prowess lies not only in
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Atomic Habits: Tiny Changes, Remarkable Results by James Clear In a world bustling with self-help books promising miraculous transformations, few manage to deliver a lasting impact. “Atomic Habits” by James Clear, however, stands out as a brilliant beacon in the genre. With its insightful approach to habit formation, Clear presents a roadmap for anyone striving
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Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy. Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad
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End of Marketing (by Carlos Gill) – First of all, do not get confused with the title that “Marketing is Finished“. What the author of this book want to convey is that ‘marketing as we know it, ceases to exist’. Traditional marketing is failing in today’s digital, always-on world as social networks have become the
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