Hello, I am Anubhav Mishra. I am passionate about Marketing. Specially the Advertising (ads) and Promotions on traditional and digital medium fascinate me. I love to read and explore the interesting and magical domain of consumer psychology too.
In this blog, I would discuss interesting and recent marketing campaigns/ads and how they might be accepted by consumers and media.
I will introduce and refer the relevant marketing theories/concepts wherever applicable to provide a holistic view. Some additional recommendations would be also given the audience who want to explore further.
As Google scholar says “Stand on the shoulders of giants” – my opinions are definitely influenced by the readings and understanding of renowned experts in the fields of consumer psychology, behavioral finance, consumer behavior, neuro-marketing, digital marketing and many more. I owe whatever knowledge I have to such legends/experts. You may check my book review sections where i have tried to summarize these great books from various areas and interest.
To find out what to read, the simplest way is to Google the “Best Sellers List” of Wall Street Journal, NY Times, Financial Times, and Amazon recommended lists.
Your suggestions and feedback are always welcome. You can write to me: a.mishra@indiconsumers.com
Academic Associations
- Indian Institute of Management Ranchi
- Indian Institute of Management Lucknow
- Indian Institute of Management Kozhikode
- Institute of Engineering and Technology
Industry Experience
- SAP India Pvt Ltd
- Infosys Technologies
