Nike Rip the Script Advertising Campaign

Nike Rip the Script Advertising Campaign: Selling a Football Universe

Advertising, Digital, Marketing / /

Introduction The Nike Rip the Script advertising campaign isn’t just another football commercial packed with global superstars. At first glance, it looks like a high-energy film featuring players such as Kylian Mbappé, Erling Haaland, Vinícius Júnior and legends like Ronaldinho. But look closer, and a different question emerges. Why would Nike invest in a cinematic […]

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Zomato No Logo Campaign newspaper advertisement celebrating Zomato's 18th birthday

Zomato No Logo Birthday Campaign: Branding or Blunder?

Marketing / /

Introduction The Zomato No Logo Campaign has become one of the most debated print advertising campaigns in recent months. To celebrate its 18th birthday, Zomato released a full-page newspaper advertisement without its logo, trusting consumers to recognise the brand through colour, copy and familiarity alone. Some marketers called it a bold branding move. Others argued

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zomato print advertising

Zomato Chose Print Advertising. But Why Would a Food Delivery App Need Newspapers?

Marketing / /

Introduction Zomato Print Advertising might seem surprising for a brand that lives almost entirely on your smartphone. Yet, its Month End Carnival campaign shows why choosing the right moment can be more powerful than choosing the newest medium. Instead of relying only on app notifications or social media, Zomato used full-page newspaper advertisements to tap

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bigbasket ipl ad marketing analysis infographic

BigBasket’s IPL Ad Went Viral. But Did It Build the Brand?

Advertising, Marketing / /

The BigBasket IPL ad quickly went viral, but the BigBasket IPL ad also raises an important question about brand recall. BigBasket’s IPL ad featuring Kohli and RCB had everything. Cricket, humor, and a viral “pew” moment that took over social media. People remembered it. They shared it. They laughed. But here’s the real question. Did

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Google AI ads in IPL 2026 marketing strategy infographic

Everyone Saw Google’s AI Ads in IPL. But What Are They Really Trying to Do?

Advertising, Digital, Marketing / /

Google AI ads in IPL 2026 are not just about promotion. They reveal a deeper marketing strategy focused on building awareness and changing user behavior. Google is pushing Gemini (AI Mode) heavily during IPL 2026. Big stage, massive reach, and a clear intent to make AI feel mainstream. If IPL is India’s biggest attention market,

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The Secret Behind Memorable Ads: Why Some Ideas Stay and Others Fade

Marketing / /

The Secret Behind Memorable Ads: Why Some Ideas Stay and Others Fade Think about the last ad you saw. Now think about the last ad you actually remember. There is a big difference. Most ads disappear within seconds. A few stay in your mind for years. This is the real challenge in advertising. Creating memorable

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Why Good Advertising Cannot Save a Bad Business

Advertising, Marketing, Opinion / /

Introduction Good advertising can make people notice a brand. But it cannot make them stay. This is where many marketers and students get confused. We often assume that a powerful campaign can fix weak sales, poor products, or bad business decisions. The truth is simple. Good advertising cannot save a bad business. Many Indian advertisement

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if it doesn’t sell it isn’t creative ogilvy quote

If It Doesn’t Sell, It Isn’t Creative”: Lessons from the Godfather of Advertising

Advertising, Marketing, Opinion, Positioning, Print Ads / /

Most ads today try very hard to be clever. Very few try to sell. This is exactly what the idea “if it doesn’t sell it isn’t creative” highlights. Scroll through any platform and you will see visually impressive campaigns, witty lines, and high production value. But ask a simple question. Do they actually make you

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funny indian advertisement tagline

Funny Indian Advertisement Taglines That Became Viral

Advertising, Marketing, Opinion, Print Ads / /

Introduction Looking for funny Indian advertisement taglines? Here are some of the most viral and memorable slogans that made audiences laugh and brands unforgettable. In India, humor has always played a powerful role in advertising, helping brands connect instantly with consumers and stay in their memory for years. Why Humor Works in Advertising Humor is

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Types of Buying Behavior in Marketing for MBA Students

Advertising, Marketing, Opinion, Positioning / /

Introduction “The types of buying behavior in marketing explain why consumers make different purchase decisions in different situations.” If you are an MBA student, you already know this: Buying a phone = 10 YouTube reviewsBuying a biscuit = “jo dikha, woh uthaya” Why does this happen? Because not all buying decisions are the same. This

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