Hindi advertisement taglines have played a powerful role in shaping India’s branding landscape. These taglines are not just catchy slogans — they’re emotional, cultural, and incredibly memorable. Whether they make us smile, think, or sing along, they have a lasting impact on Indian consumers. In this article, we bring you 20 of the most iconic […]
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PESTEL as a Bollywood Blockbuster The PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal) is a strategic tool (mostly in marketing) used to analyze and monitor the external macro-environmental factors that might impact an organization. I am sure you have seen many Bollywood movies – so lets take some inspiration from them and understand PESEL
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Yuval Noah Harari, the acclaimed author of Sapiens and Homo Deus, brings another riveting and insightful work to the table with Nexus: A Brief History of Information Networks from the Stone Age to AI. In this book, Harari explores the fascinating development of human communication, tracing its evolution from primitive stone tools used for recording
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In Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini takes his groundbreaking work on influence a step further by introducing the concept of “pre-suasion.” This concept focuses on the idea that the moment before delivering a persuasive message is just as important—if not more so—than the message itself. In Pre-Suasion, Cialdini reveals how
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In today’s fast-paced, always-on world, staying focused seems like an impossible feat. Between constant notifications, emails, social media, and other digital distractions, it’s easy to feel overwhelmed and out of control. But Nir Eyal’s book Indistractable: How to Control Your Attention and Choose Your Life offers a solution to this problem by providing practical strategies
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Revenge of the Tipping Point by Malcolm Gladwell builds on the core concept introduced in his earlier work, The Tipping Point. In this exploration of how small actions can lead to widespread social changes, Gladwell dives deeper into the dynamics that make ideas, trends, and products reach a critical mass, or a “tipping point.” This
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Cannes Lions, the pinnacle of advertising accolades, annually celebrates the most innovative and impactful campaigns across various media. Print advertising, despite the digital surge, continues to showcase creativity that resonates deeply with audiences. Analyzing recent Cannes Lions winners in the Print & Publishing category reveals enduring lessons for crafting compelling print advertisements. 1. Simplicity Wins
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The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years India’s advertising landscape is a vibrant mix of creativity, emotions, and cultural nuances. A significant part of what makes Indian ads memorable is the use of Hindi taglines that resonate deeply with audiences. In the last two to three years, brands
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AI in Business: Balancing FOMO and FOBO Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries from marketing to strategic planning. With rapid advancements, professionals and organizations face two emotional and strategic challenges: FOMO (Fear of Missing Out) and FOBO (Fear of Being Obsolete). While FOMO fuels a rush to adopt the latest
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Ansoff Matrix The Ansoff Matrix is a strategic framework that helps companies decide their growth strategies based on markets (current vs. new) and products (existing vs. new). Now let’s spice things up with famous Hollywood movie scenarios to make each quadrant of the Ansoff Matrix more fun and relatable! 1. Market Penetration (Existing Product +
Ansoff Matrix: Let’s learn using Hollywood movies! Read More »