Foxtale Shah Rukh Khan ad repetition shown as an illustrative wear in and wear out curve

Foxtale Shah Rukh Khan Ad: Why Is a Skincare Challenger Everywhere at Once?

The Foxtale Shah Rukh Khan ad is hard to miss right now. On the road it appears as a billboard. On streaming platforms and connected TV, a short video ad keeps returning across digital media, sometimes several times in a single sitting. I noticed it the way most viewers do, by realising I had already […]

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Print advertising in India market share

Print Advertising in India: Market Size, Trends & Why It’s Not Dying

Every few years, someone declares print advertising in India dead. The data tells a more interesting story: not dead, not thriving, but quietly holding a defensible position while everything around it changes. Print Advertising in India: The Actual Numbers According to the Pitch Madison Advertising Report (PMAR) 2026, print media advertising in India reached ₹20,866

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SWOT analysis in marketing 2x2 framework diagram

SWOT Analysis in Marketing: A Framework Explained with Indian Brands

Ask a room full of MBA students to name a strategy framework, and SWOT analysis in marketing is usually the first thing anyone says. It’s also, in my experience teaching it, the framework students most often use badly, treating it as a listing exercise rather than a genuine strategic tool. What SWOT Analysis in Marketing

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Fevicol tagline in Hindi — Fevicol ka jod hai bonding concept illustration

Fevicol Tagline in Hindi: The Story Behind “Mazboot Jod”

Ask any Indian to complete the sentence “Fevicol ka jod hai…” and they’ll finish it without pausing. This is the Fevicol tagline in Hindi that turned a simple adhesive into a household name — and it’s a masterclass in positioning that still holds up decades later. The tagline: “Fevicol ka jod hai, tootega nahi” (It’s

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Swiggy Raksha Bandhan Advertising campaign using a dumpster as a contextual OOH advertisement

Swiggy Raksha Bandhan Advertising: When a Dustbin Becomes the Media Idea

Introduction Swiggy Raksha Bandhan Advertising is a useful case study in contextual marketing. Instead of putting another sentimental sibling message on a conventional billboard, Swiggy turned an oversized orange dumpster into the advertisement itself, using the line, “Koode se uthaye sibling ko aaj treat dedo.” The joke is familiar, but the placement makes it work.

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Lahori Zeera Print Advertising newspaper campaign featuring The Thanda of India and Born in India Loved by India. Suggested Filename:

Lahori Zeera Print Advertising: Can a Challenger Brand Own “Thanda”?

Introduction Lahori Zeera Print Advertising is doing something more ambitious than selling a bottle of jeera drink. Its latest The Times of India takeover uses Independence Day, Indian identity and the familiar word “thanda” to ask a much bigger question: can a challenger brand enter territory once strongly associated with Coca-Cola? The advertisement says, “Born

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Hero Destini Print Advertising comic-style newspaper advertisement featuring a father and daughter on an adventure.

Hero Destini Print Advertising: Why Turn a Newspaper into a Comic Book?

Introduction The Hero Destini Print Advertising campaign asks a fascinating marketing question. Why would a scooter brand transform a traditional newspaper advertisement into a comic strip complete with dragons, adventures and QR-enabled interactions? In an era where most readers quickly skim through newspapers, Hero chose to make people stop, read and even play with the

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Zomato Print Advertising newspaper advertisement wishing Swiggy a happy birthday as an example of competitive brand positioning.

Zomato Print Advertising: Why Would a Brand Celebrate Its Biggest Competitor?

Introduction The latest Zomato Print Advertising campaign raises an interesting question. Why would a market leader spend money on a newspaper advertisement that wishes its biggest rival a happy birthday? At first glance, it looks like an unusual act of corporate generosity. But marketers know that advertisements are rarely created without a strategic objective. Behind

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Nike Rip the Script Advertising Campaign

Nike Rip the Script Advertising Campaign: Selling a Football Universe

Introduction The Nike Rip the Script advertising campaign isn’t just another football commercial packed with global superstars. At first glance, it looks like a high-energy film featuring players such as Kylian Mbappé, Erling Haaland, Vinícius Júnior and legends like Ronaldinho. But look closer, and a different question emerges. Why would Nike invest in a cinematic

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Zomato No Logo Campaign newspaper advertisement celebrating Zomato's 18th birthday

Zomato No Logo Birthday Campaign: Branding or Blunder?

Introduction The Zomato No Logo Campaign has become one of the most debated print advertising campaigns in recent months. To celebrate its 18th birthday, Zomato released a full-page newspaper advertisement without its logo, trusting consumers to recognise the brand through colour, copy and familiarity alone. Some marketers called it a bold branding move. Others argued

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