The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape

Digital, Marketing, Opinion / /

The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape The digital marketing landscape is a constantly evolving ecosystem, fueled by the relentless march of technological innovation. As we peer into the future, several exciting technologies stand poised to reshape how brands connect with consumers, personalize experiences, and drive results. Here’s a glimpse into […]

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Essentialism: The Disciplined Pursuit of Less

Book Reviews / /

Essentialism: The Disciplined Pursuit of Less Essentialism is another best seller, self-help book focusing on leadership by Greg McKeown The boon can be summarized in one line: Feeling Overwhelmed? Essentialism Might Be Your New Mantra! Life in general can be a whirlwind! Between family, work, social commitments, and our own personal goals, it’s easy to

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Same As Ever: A Look Back to Move Forward

Book Reviews / /

Morgan Housel’s latest book, Same As Ever, flips the script on traditional future-focused planning. Instead of attempting to predict the unpredictable, Housel argues that understanding the enduring aspects of life is a more powerful tool. The book is a collection of engaging stories that illustrate timeless truths about human behavior, finance, and navigating an uncertain

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Data-Driven Marketing

Data-Driven Marketing: How to Use Analytics to Improve Campaigns

Advertising, Opinion / /

In today’s data-rich marketing landscape, guesswork is a sure shot recipe to kill business. Marketers who rely solely on intuition are leaving valuable insights – and conversions – on the table. This is where data-driven marketing steps in, wielding the power of analytics to transform campaigns from good to great. But what exactly is data-driven

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Creating Great Headlines For Guaranteed Reading of Ads

Opinion, Print Ads / /

Creating Ad Headlines For Guaranteed Reading Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc. A few reasons why a

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Is the Obvious Still Obvious in 2023? A Look at Jack Trout’s “In Search of the Obvious”

Advertising, Book Reviews / /

In Search of the Obvious Marketing in 2023 is a whirlwind of social media algorithms, data-driven campaigns, and ever-evolving trends. In this noisy landscape, a 2009 book titled “In Search of the Obvious” by Jack Trout might seem, well, outdated. But is the “obvious” still relevant in our digital age? Buckle up, marketers, because we’re

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Is Influencer Marketing in India Dead?

Marketing, Opinion, Social Media / /

Is Influencer Marketing in India Dead? Not Even Close! In the ever-evolving world of marketing, trends come and go faster than you can say “hashtag.” One minute, everyone’s buzzing about chatbots, the next, it’s all about live streaming. But there’s one trend that has managed to weather the storm and remain a constant: influencer marketing.

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Killing Festive Spirit: One at a time!

Opinion / /

Killing Festive Spirit: One at a time! Marketers and businesses have turned festivals in a mindless consumerism machine – killing the festive spirit by persuading and forcing users for excessive consumption and spending. The influence of marketing and consumerism on Indian festivals is a complex issue with both positive and negative aspects. While marketing can

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A Thousand Brains: Intelligence and beyond

Book Reviews / /

 A Thousand Brains: A Thought-Provoking Journey into the Neocortex and Beyond In “A Thousand Brains,” Jeff Hawkins, the co-founder of Palm Computing and Numenta, embarks on an ambitious quest: to unveil a new theory of intelligence rooted in the structure and function of the neocortex. The book weaves together his personal journey, insights from neuroscience,

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30 Second Thrillers: Behind the Curtain of Indian Advertising Magic

Book Reviews / /

K.V. Sridhar’s “30 Second Thrillers” is more than just a book about advertising; it’s a backstage pass to the pulsating heart of Indian culture, woven through the captivating narratives behind iconic commercials. It’s a love letter to the fleeting yet potent magic that unfolds within the thirty-second confines of our television screens, leaving us humming

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