The Psychological Cost of Corona

Coronavirus (COVID-19) has a severe effect on global economy. However, it has also affected the mental well-being of people and resulted in a huge social and individual psychological cost which may take years to heal. I, along with, Prof. Shailendra Singh Sir, Director IIM Ranchi, discuss the devastating impact of corona crisis in an article published in ET Brand Equity. You can read the article here.

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