The Psychological Cost of Corona
Coronavirus (COVID-19) has a severe effect on global economy. However, it has also affected the mental well-being of people and resulted in a huge social and individual psychological cost which may take years to heal. I, along with, Prof. Shailendra Singh Sir, Director IIM Ranchi, discuss the devastating impact of corona crisis in an article published in ET Brand Equity. You can read the article here.
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Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.