Ask any Indian to complete the sentence “Fevicol ka jod hai…” and they’ll finish it without pausing. This is the Fevicol tagline in Hindi that turned a simple adhesive into a household name — and it’s a masterclass in positioning that still holds up decades later. The tagline: “Fevicol ka jod hai, tootega nahi” (It’s […]
Fevicol Tagline in Hindi: The Story Behind “Mazboot Jod” Read More »
Introduction Swiggy Raksha Bandhan Advertising is a useful case study in contextual marketing. Instead of putting another sentimental sibling message on a conventional billboard, Swiggy turned an oversized orange dumpster into the advertisement itself, using the line, “Koode se uthaye sibling ko aaj treat dedo.” The joke is familiar, but the placement makes it work.
Swiggy Raksha Bandhan Advertising: When a Dustbin Becomes the Media Idea Read More »
Introduction Lahori Zeera Print Advertising is doing something more ambitious than selling a bottle of jeera drink. Its latest The Times of India takeover uses Independence Day, Indian identity and the familiar word “thanda” to ask a much bigger question: can a challenger brand enter territory once strongly associated with Coca-Cola? The advertisement says, “Born
Lahori Zeera Print Advertising: Can a Challenger Brand Own “Thanda”? Read More »
Introduction The Hero Destini Print Advertising campaign asks a fascinating marketing question. Why would a scooter brand transform a traditional newspaper advertisement into a comic strip complete with dragons, adventures and QR-enabled interactions? In an era where most readers quickly skim through newspapers, Hero chose to make people stop, read and even play with the
Hero Destini Print Advertising: Why Turn a Newspaper into a Comic Book? Read More »
Introduction The latest Zomato Print Advertising campaign raises an interesting question. Why would a market leader spend money on a newspaper advertisement that wishes its biggest rival a happy birthday? At first glance, it looks like an unusual act of corporate generosity. But marketers know that advertisements are rarely created without a strategic objective. Behind
Zomato Print Advertising: Why Would a Brand Celebrate Its Biggest Competitor? Read More »
Introduction The Nike Rip the Script advertising campaign isn’t just another football commercial packed with global superstars. At first glance, it looks like a high-energy film featuring players such as Kylian Mbappé, Erling Haaland, Vinícius Júnior and legends like Ronaldinho. But look closer, and a different question emerges. Why would Nike invest in a cinematic
Nike Rip the Script Advertising Campaign: Selling a Football Universe Read More »
Introduction The Zomato No Logo Campaign has become one of the most debated print advertising campaigns in recent months. To celebrate its 18th birthday, Zomato released a full-page newspaper advertisement without its logo, trusting consumers to recognise the brand through colour, copy and familiarity alone. Some marketers called it a bold branding move. Others argued
Zomato No Logo Birthday Campaign: Branding or Blunder? Read More »
Introduction Zomato Print Advertising might seem surprising for a brand that lives almost entirely on your smartphone. Yet, its Month End Carnival campaign shows why choosing the right moment can be more powerful than choosing the newest medium. Instead of relying only on app notifications or social media, Zomato used full-page newspaper advertisements to tap
Zomato Chose Print Advertising. But Why Would a Food Delivery App Need Newspapers? Read More »
The BigBasket IPL ad quickly went viral, but the BigBasket IPL ad also raises an important question about brand recall. BigBasket’s IPL ad featuring Kohli and RCB had everything. Cricket, humor, and a viral “pew” moment that took over social media. People remembered it. They shared it. They laughed. But here’s the real question. Did
BigBasket’s IPL Ad Went Viral. But Did It Build the Brand? Read More »
Google AI ads in IPL 2026 are not just about promotion. They reveal a deeper marketing strategy focused on building awareness and changing user behavior. Google is pushing Gemini (AI Mode) heavily during IPL 2026. Big stage, massive reach, and a clear intent to make AI feel mainstream. If IPL is India’s biggest attention market,
Everyone Saw Google’s AI Ads in IPL. But What Are They Really Trying to Do? Read More »