A brand repositioning strategy usually begins with proof, but Vi’s has begun with a promise: Vi badal raha hai, tayaar rahiye, which means “Vi is changing, get ready”. In September 2026, Vodafone Idea moved from a V! logo to a cleaner Vi and named Shah Rukh Khan its brand ambassador, as Business Standard reported. That […]
Repositioning Strategy at Vi: Why Announce Change Before Showing It? Read More »
The Foxtale Shah Rukh Khan ad is hard to miss right now. On the road it appears as a billboard. On streaming platforms and connected TV, a short video ad keeps returning across digital media, sometimes several times in a single sitting. I noticed it the way most viewers do, by realising I had already
Foxtale Shah Rukh Khan Ad: Why Is a Skincare Challenger Everywhere at Once? Read More »
Every few years, someone declares print advertising in India dead. The data tells a more interesting story: not dead, not thriving, but quietly holding a defensible position while everything around it changes. Print Advertising in India: The Actual Numbers According to the Pitch Madison Advertising Report (PMAR) 2026, print media advertising in India reached ₹20,866
Print Advertising in India: Market Size, Trends & Why It’s Not Dying Read More »
Ask a room full of MBA students to name a strategy framework, and SWOT analysis in marketing is usually the first thing anyone says. It’s also, in my experience teaching it, the framework students most often use badly, treating it as a listing exercise rather than a genuine strategic tool. What SWOT Analysis in Marketing
SWOT Analysis in Marketing: A Framework Explained with Indian Brands Read More »
Ask any Indian to complete the sentence “Fevicol ka jod hai…” and they’ll finish it without pausing. This is the Fevicol tagline in Hindi that turned a simple adhesive into a household name — and it’s a masterclass in positioning that still holds up decades later. The tagline: “Fevicol ka jod hai, tootega nahi” (It’s
Fevicol Tagline in Hindi: The Story Behind “Mazboot Jod” Read More »
Introduction Swiggy Raksha Bandhan Advertising is a useful case study in contextual marketing. Instead of putting another sentimental sibling message on a conventional billboard, Swiggy turned an oversized orange dumpster into the advertisement itself, using the line, “Koode se uthaye sibling ko aaj treat dedo.” The joke is familiar, but the placement makes it work.
Swiggy Raksha Bandhan Advertising: When a Dustbin Becomes the Media Idea Read More »
Introduction Lahori Zeera Print Advertising is doing something more ambitious than selling a bottle of jeera drink. Its latest The Times of India takeover uses Independence Day, Indian identity and the familiar word “thanda” to ask a much bigger question: can a challenger brand enter territory once strongly associated with Coca-Cola? The advertisement says, “Born
Lahori Zeera Print Advertising: Can a Challenger Brand Own “Thanda”? Read More »
Introduction The Hero Destini Print Advertising campaign asks a fascinating marketing question. Why would a scooter brand transform a traditional newspaper advertisement into a comic strip complete with dragons, adventures and QR-enabled interactions? In an era where most readers quickly skim through newspapers, Hero chose to make people stop, read and even play with the
Hero Destini Print Advertising: Why Turn a Newspaper into a Comic Book? Read More »
Introduction The latest Zomato Print Advertising campaign raises an interesting question. Why would a market leader spend money on a newspaper advertisement that wishes its biggest rival a happy birthday? At first glance, it looks like an unusual act of corporate generosity. But marketers know that advertisements are rarely created without a strategic objective. Behind
Zomato Print Advertising: Why Would a Brand Celebrate Its Biggest Competitor? Read More »
Introduction The Nike Rip the Script advertising campaign isn’t just another football commercial packed with global superstars. At first glance, it looks like a high-energy film featuring players such as Kylian Mbappé, Erling Haaland, Vinícius Júnior and legends like Ronaldinho. But look closer, and a different question emerges. Why would Nike invest in a cinematic
Nike Rip the Script Advertising Campaign: Selling a Football Universe Read More »