Harley-Davidson India Case Solution Harley-Davidson India Case is published by Ivey. Details of the case from the Ivey website: Case Summary The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India. The […]
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Parle G Case Solution – Naam To Suna Hi Hoga Parle G Case Solution Parle-G – Ivey Case By: Chandra Sekhar Ramasastry, Miranda Goode his case exposes students to the strategic complexities underlying a major pricing decision. The major learning objectives are to: enable students to appreciate that tactical decisions such as pricing are
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The Brita Products Company Case Solution The Brita Products Company Case Solution – Clorox’s Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to
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RIN Detergent: To Position or Reposition Case RIN Detergent: To Position or Reposition Case is a classic and popular Harvard Business Case study. The case is applicable to the course of marketing management, marketing strategy, and positioning. From the HBS website, the learning objectives of the case “RIN Detergent: To Position or Reposition Case are:
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Rotomac Pens: End of An Era Rotomac Pens revolutionized the Indian stationery market way back in 1992-era. Interestingly, the ubiquitous “Pan Parag” was the parent company of Rotomac pens. The same Pan Parag, a gutka kind of chewing product, which featured the Duo of Shammi Kapooor and Ashok Kumar talking about – “Baratiyon ka swagat
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The Fashion Channel Case The Fashion Channel Case is a popular Harvard Business School case dealing with the decision dilemma about market segmentation, market and consumer data, and typical financial analysis. The core issue is which segment(s) to target from the following alternatives: Broad-based segmentation scenario (drop ‘basic’ segment) ‘Fashionistas’ focused ‘Fashionistas’ + ‘Planners &
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Online Discounts: The Reality Check Online Discounts – the one word which sets the buying cycle, which pushes impulse and unplanned buying, and which makes many of us drool and engage in shopping. But is it really a discount or a gimmick to fool gullible consumers? Lets do a reality check on the dark side
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Dharampal Gulati: A True Legend Mr. Dharampal Gulati, the founder, chairman, CEO of MDH breathed his last on 3rd December 2020. The charismatic personality was the face of the market leader MDH. His story is super inspirational – a rages to riches story that should be a must read – a life changing folktale –
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The Psychological Cost of Corona Coronavirus (COVID-19) has a severe effect on global economy. However, it has also affected the mental well-being of people and resulted in a huge social and individual psychological cost which may take years to heal. I, along with, Prof. Shailendra Singh Sir, Director IIM Ranchi, discuss the devastating impact of
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Mobile App Strategy to Fight Market Leader – Gyan Fresh and AMUL. Mobile App – Once Shakespeare have famously wrote – What’s in a mobile app? Well, if you ask anyone, what they can’t live without – most probably the answer is phone. This question is repeated many times. But no one asks the second
Mobile App to Fight, Survive, and Rescue against AMUL – A real case of Gyan Fresh. Read More »