Pandeymonium : Piyush Pandey on Advertising, is a marvellous book/autobiagraohy by Piyush Pandey, Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy.
Pandeymonium, penned by Piyush Pandey, is an engaging and uproarious autobiography that provides readers with an entertaining glimpse into the life and experiences of one of India’s most celebrated ad gurus. The book not only delves into the author’s journey but also offers witty insights into the Indian middle-class ethos and the advertising industry.
Piyush Pandey, the creative mastermind behind some of the most iconic ad campaigns (e.g., Fevicol, Mile sur mera tumahra, Cadbury etc.), takes us on a rollicking ride as he narrates his remarkable career trajectory and personal anecdotes. With his trademark humor and an unmatched ability to connect with the masses, Pandey brings to life his encounters with clients, colleagues, and the ever-fascinating world of advertising.
The book stands out for its ability to capture the essence of Indian middle-class life, which forms the backdrop of Pandey’s upbringing and influences his perspective. From relatable anecdotes about navigating crowded trains to humorous tales of dealing with overbearing relatives, Pandey paints a vivid picture of the quintessential Indian family, complete with all its quirks and idiosyncrasies.
What sets Pandeymonium apart is the author’s writing style, which effortlessly combines humor, wit, and an earnestness that resonates with readers. Pandey’s anecdotes are laced with an infectious energy, making the book a joyous and laughter-filled read from start to finish. Each chapter offers a delightful blend of personal and professional narratives, seamlessly blending the two to create a well-rounded and engaging account.
Furthermore, Pandey’s ability to infuse his writing with warmth and humanity adds an endearing quality to the book. He presents himself as a down-to-earth and relatable figure, someone who acknowledges his success while remaining firmly rooted in his middle-class values. This authenticity makes Pandey’s journey all the more inspiring and relatable to readers from all walks of life. He explains his interactions with Amitabh Bacchan and Amir Khan while working on the ads.
Pandeymonium is an entertaining and insightful autobiography that not only chronicles the life of a creative genius but also provides a window into the vibrancy of Indian middle-class culture. Piyush Pandey’s wit, humility, and storytelling prowess make this book an absolute delight for readers. Whether you are interested in advertising, Indian society, or simply seeking a good laugh. Trivia: Famous fold singer Illa Arun is sister of Piyush Pandey, who has also played Ranji and many cricket tournaments with likes of Kapil Dev, Arun Lal, and Dilip Vengsarkar.
Pandeymonium (available at Amazon) is a must-read that will leave you entertained and inspired. Specially for people working (aspiring for) advertising / creative industry, and for those who want to unearth the inspiration and stories of ideas behind the iconic ads of Fevicol or Google Reunion ad or polio campaign or Incredible India……and the list goes on. Har Ghar(Ad) Kuch kehta hai!