Advertising

The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years

Advertising, Marketing / /

The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years India’s advertising landscape is a vibrant mix of creativity, emotions, and cultural nuances. A significant part of what makes Indian ads memorable is the use of Hindi taglines that resonate deeply with audiences. In the last two to three years, brands […]

The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years Read More »

Ansoff Matrix: Let’s learn using Hollywood movies!

Advertising, Marketing / /

Ansoff Matrix The Ansoff Matrix is a strategic framework that helps companies decide their growth strategies based on markets (current vs. new) and products (existing vs. new). Now let’s spice things up with famous Hollywood movie scenarios to make each quadrant of the Ansoff Matrix more fun and relatable! 1. Market Penetration (Existing Product +

Ansoff Matrix: Let’s learn using Hollywood movies! Read More »

Successful Print Ad Campaigns in India: Lessons and Inspiration

Advertising, Print Ads / /

Successful Print Ad Campaigns in India Despite the digital shift in advertising, print ads remain an integral part of marketing campaigns in India. They hold a distinctive appeal, combining creativity, simplicity, and powerful messaging. Successful print ad campaigns have shaped consumer behavior, built brands, and created lasting impressions. Let’s explore some of India’s iconic print

Successful Print Ad Campaigns in India: Lessons and Inspiration Read More »

Print vs. Digital Ads: A Clash of Titans

Advertising, Digital, Marketing, Print Ads / /

Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through

Print vs. Digital Ads: A Clash of Titans Read More »

The Psychology Behind Effective Print Ads

Advertising, Marketing, Print Ads / /

The Psychology Behind Effective Print Ads In an era dominated by digital media, print advertising continues to hold its ground, leveraging the power of psychology to influence consumer behavior. The tactile nature of print ads, combined with strategic use of colors, typography, and emotional storytelling, makes them a potent tool for marketers. This blog delves

The Psychology Behind Effective Print Ads Read More »

Ogilvy on Advertising

Advertising, Book Reviews, Marketing / /

Ogilvy on Advertising David Ogilvy’s “Ogilvy on Advertising” is a seminal work that provides invaluable insights into the world of advertising. As one of the most influential figures in the advertising industry, Ogilvy’s principles and methodologies have shaped the way advertisements are created and perceived. This book, first published in 1983, remains a critical resource

Ogilvy on Advertising Read More »

The Timeless Appeal of Print Advertising in a Digital World

Advertising, Digital, Marketing, Opinion / /

The Timeless Appeal of Print Advertising in a Digital World The Enduring Power of Print in India The Timeless Appeal of Print Advertising  – In the age of social media dominance and ever-evolving online marketing strategies, it’s easy to assume print advertising has become a relic of the past. However, while the digital landscape has

The Timeless Appeal of Print Advertising in a Digital World Read More »

Psychology of Color In Branding: Evidence from India

Advertising, Marketing, Opinion / /

Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this

Psychology of Color In Branding: Evidence from India Read More »

Data-Driven Marketing

Data-Driven Marketing: How to Use Analytics to Improve Campaigns

Advertising, Opinion / /

In today’s data-rich marketing landscape, guesswork is a sure shot recipe to kill business. Marketers who rely solely on intuition are leaving valuable insights – and conversions – on the table. This is where data-driven marketing steps in, wielding the power of analytics to transform campaigns from good to great. But what exactly is data-driven

Data-Driven Marketing: How to Use Analytics to Improve Campaigns Read More »