About | World Of Marketing

Hello, I’m Anubhav Mishra.

I’m a Professor of Marketing at Jaipuria Institute of Management, Lucknow. I hold a Ph.D. in Marketing from the Indian Institute of Management (IIM) Lucknow, and my research on consumer behavior, digital marketing, and emerging technologies has been published in journals including the Journal of Business Research, Psychology and Marketing, Technological Forecasting and Social Change, and Journal of Consumer Behavior, Journal of Consumer Marketing among others.

I’ve also written for leading media outlets including ET BrandEquity, Campaign India, and BusinessWorld, covering topics like consumer attention, digital transformation, and the future of print and mobile advertising in India. You can read a selection of these on my Articles page.

You can view my full research profile on Google Scholar, connect with me on LinkedIn, or check my faculty profile at Jaipuria Institute of Management.

I’m passionate about Marketing, specifically Advertising and Promotions across traditional and digital media, and I love exploring the world of consumer psychology.

I have written a book “Integrated Advertising, Promotion, and Marketing Communicating in a Digital World” published by Routledge. You can check it out at Amazon.

What this blog is about

In this blog, I discuss interesting and recent marketing campaigns and ads, and how they’re likely to be received by consumers and the media. Wherever relevant, I bring in the marketing theories and frameworks I teach in the MBA classroom, so you get both the real-world story and the strategic thinking behind it — along with recommendations for readers who want to explore further.

As Google Scholar’s own tagline goes, “Stand on the shoulders of giants” — my thinking here is shaped by decades of research and writing from experts in consumer psychology, behavioral economics, consumer behavior, neuro-marketing, and digital marketing. I owe much of what I know to them. You can also check out my Book Review section, where I summarize some of the best books across these areas.

Academic Background