The memory goes back to Flipkart using kids in a remarkable way in their ads! Recently, Blue star is making foray in consumer water purifier segment. They are well known in commercial segment.
The use of infants and the subtitles – a gem of an ad. Conveys the perfect message. No fight on shudh vs purity. In the super dominated market by Kent and Eureka forbes, they needed something special to stand out and succeeded.
Now the drawback? I searched to get more info on the product, and its no where ! Nothing on their poorly designed website. The ad also gives just one toll free number for a demo!
This is a clear gap between marketing and operations / manufacturing. The ads are able to create awareness and curiosity, but when customer want to know about products, there is absolutely no information! This reminds me of current Jio fiasco where there are long lines but no sim card / mobile sets available for customers.
The use of infants and the subtitles – a gem of an ad. Conveys the perfect message. No fight on shudh vs purity. In the super dominated market by Kent and Eureka forbes, they needed something special to stand out and succeeded.
Now the drawback? I searched to get more info on the product, and its no where ! Nothing on their poorly designed website. The ad also gives just one toll free number for a demo!
This is a clear gap between marketing and operations / manufacturing. The ads are able to create awareness and curiosity, but when customer want to know about products, there is absolutely no information! This reminds me of current Jio fiasco where there are long lines but no sim card / mobile sets available for customers.
In between check out this ad –