Today’s TOI Lucknow edition starts with two full page ad by snapdeal – the RED is always noticeable. the good point is use of kid – and a wonderful Hindi poem on second page. I fail to recall when did i last saw a Hindi poem used in print media. However, as many times in history, some creative dude has chemical locha in the head – otherwise how one can justify the use of English to write Hindi? I guess Hindi poem was chosen to celebrate Hindi day – and nobody knew how to type using Hindi alphabets ? A google search should have helped! Or one logic is since ad is in English daily so lets use English! whatever may be the reason, the whole point (and the money) is down the drain with absolutely no recall! I liked the poem and has to force myself to read it till the end.
What is easy to red and remember? What captures reader’s attention at the first place and keeps it for as long as possible?
Namumkin OR नामुमकिन?
What do you think?
Your suggestions / comments are always welcome.