Analysis of ad with the lens of positioning concept.
Most ads today try very hard to be clever. Very few try to sell. This is exactly what the idea “if it doesn’t sell it isn’t creative” highlights. Scroll through any platform and you will see visually impressive campaigns, witty lines, and high production value. But ask a simple question. Do they actually make you […]
If It Doesn’t Sell, It Isn’t Creative”: Lessons from the Godfather of Advertising Read More »
Introduction “The types of buying behavior in marketing explain why consumers make different purchase decisions in different situations.” If you are an MBA student, you already know this: Buying a phone = 10 YouTube reviewsBuying a biscuit = “jo dikha, woh uthaya” Why does this happen? Because not all buying decisions are the same. This
Types of Buying Behavior in Marketing for MBA Students Read More »
Memorable Indian Advertisements and Their Lasting Impact Memorable Indian advertisements have played a powerful role in shaping how brands connect with audiences. From emotional storytelling to impactful visuals and relatable messaging, these campaigns go far beyond promoting products — they stay in people’s minds for years. In India, advertising reflects culture, emotions, and everyday life.
Memorable Indian Advertisements That Changed Marketing Forever Read More »
When Words Built Brands: A Tribute to Piyush Pandey he Indian advertising world recently bid farewell to one of its greatest storytellers — Piyush Pandey, whose ad campaigns changed how a nation saw creativity. From Fevicol to Cadbury Dairy Milk, Piyush Pandey’s ad campaigns weren’t just commercials — they were cultural moments that made Indians
Timeless Lessons from Piyush Pandey’s Iconic Indian Ad Campaigns Read More »
When you think about marketing, what comes to mind? Ads on TV, amazing jingles, or perhaps a super viral Instagram post? While all of these are important, they’re just the tip of the iceberg. Behind the scenes, there’s a structured process that helps companies connect with their customers in the most effective way possible. Enter
What is Brand Positioning in Marketing (Last updated: March 2026) Brand positioning in the marketing is the process by which a company creates a distinct image and identity for its product, service, or brand in the minds of consumers. In simple words, positioning answers an important question: what is the first thing people think
Brand Positioning in Marketing: Meaning, Strategies & Indian Examples Read More »
Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing
Sebamed and Unilever: A David vs. Goliath War Read More »
Lifebuoy Helps Dettol to become the new market leader Can you name the market leader soap brand? Indian soap market is a tough fierce battle. And it is one of my favorite questions in the class – Name top five soap brands by volume – and audience never gets it right! It is all about
Dettol A New Market Leader – Thanks to Lifebuoy! Read More »
Mobile App Strategy to Fight Market Leader – Gyan Fresh and AMUL. Mobile App – Once Shakespeare have famously wrote – What’s in a mobile app? Well, if you ask anyone, what they can’t live without – most probably the answer is phone. This question is repeated many times. But no one asks the second
Mobile App to Fight, Survive, and Rescue against AMUL – A real case of Gyan Fresh. Read More »
This is one of the rare incidents when in a single post, I would be discussing the PDA on Twitter by none other than Game of Thrones wala HBO, a rivalry with an expected twist (Burger King and McD), and the Indian Santoor brand with its decades old positioning still intact. HBO In the first
Twitter Play, Rivalry twist, and Positioning of Santoor Read More »