Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations.
You ask your friend (via smartphones) how was the movie on WhatsApp and even if the reply is just a ThumbsUp emoji – that seals the deal! That is the minimalist positive word-of-mouth, very similar to star ratings available on e-commerce sites.
To know more about such interesting behavior, readers can refer to my published article on Business World.
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.