Today’s teenagers use their smartphones extensively to take selfie, and communicate using emoji features. How does all this affect the behavior of teenagers – the digital generation? In fact, the Selfie and usage of Emoji gives a new meaning to online impression management, and word-of-mouth recommendations.
You ask your friend (via smartphones) how was the movie on WhatsApp and even if the reply is just a ThumbsUp emoji – that seals the deal! That is the minimalist positive word-of-mouth, very similar to star ratings available on e-commerce sites.
To know more about such interesting behavior, readers can refer to my published article on Business World.