Digital

digital marketing skills for 2026

5 Digital Marketing Skills Every MBA Student Should Master in 2026

Advertising, Digital, Opinion, Social Media / /

Digital marketing skills have become essential for modern marketing roles, especially as brands rethink strategy, content, data, and technology in 2026. What once worked as platform-specific knowledge now demands integrated thinking across creativity, analytics, and brand building. The digital marketing skills expected today are very different from what worked even three years ago. Tool knowledge […]

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How AI Is Changing the Creative Process in Advertising

Advertising, Digital, Opinion / /

AI has entered advertising faster than most people expected. A few years ago, using AI in the creative process sounded like something for the distant future. Today, almost every creative team has tested an AI tool, used one quietly, or built entire campaigns with its support. The real question is no longer whether AI will

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Is Print Advertising Still Relevant in the Digital Age?

Advertising, Digital, Marketing, Opinion, Print Ads / /

Print advertising has been declared “dead” so many times that it almost deserves a farewell tour. Yet every few months, a brand releases a clever newspaper ad or a striking magazine spread, and suddenly print advertising in the digital age feels surprisingly relevant again. With digital platforms dominating budgets and attention, it is worth asking

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Aura-Farming Viral Trend: Lessons, Marketing Insights, & Strategies

Advertising, Digital, Marketing, Social Media / /

In the world of marketing, trends often emerge from the most unexpected places—and in recent times, one of the most fascinating trends to hit the scene is aura farming. So, what’s this “aura-farming” thing all about? And why should MBA students care? Aura-farming refers to the practice of cultivating an “aura” or vibe around a

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Digital Marketing Metrics Every MBA Student Should Master

Digital, Marketing / /

In today’s marketing landscape, if you can’t measure it, you can’t manage it. Whether you’re preparing for your next marketing internship or gearing up for a role in brand, digital, or performance marketing, understanding digital marketing metrics is non-negotiable. This blog will break down 10 key digital marketing metrics that every MBA student should know

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STP Model in Action: How Indian Brands Segment, Target & Position

Advertising, Digital, Marketing / /

The STP model in marketing — Segmentation, Targeting, and Positioning — is one of the most essential frameworks every MBA student and marketer should master. It helps brands identify their ideal customer base, tailor marketing strategies, and occupy a distinct place in the consumer’s mind. In India, where markets are extremely diverse in language, income,

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Print vs. Digital Ads: A Clash of Titans

Advertising, Digital, Marketing, Print Ads / /

Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through

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Building Your First Website: From Content Creation to Launch

Digital, Marketing / /

Introduction  Building Your First Website: From Content Creation to Launch Welcome back! In our previous post, we covered the basics of getting started with website creation. Now, it’s time to bring your site to life with engaging content, optimize it for search engines, and prepare for launch. Whether you’re setting up a personal blog, a

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Your First Website: A Beginner’s Guide

Digital, Marketing / /

Introduction  Your First Website: A Beginner’s Guide (in Minutes).  In today’s digital age, having a website is crucial for anyone looking to establish an online presence, whether for personal use, a small business, or a hobby. This guide is tailored for beginners, breaking down the process of creating a website into simple, manageable steps. By

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