Is Influencer Marketing in India Dead? Not Even Close! In the ever-evolving world of marketing, trends come and go faster than you can say “hashtag.” One minute, everyone’s buzzing about chatbots, the next, it’s all about live streaming. But there’s one trend that has managed to weather the storm and remain a constant: influencer marketing. […]
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Chandrayaan 3: To Boldly Go Where No Man Has Gone Before India makes history as Chandrayaan–3 lands near Moon’s south pole. In the vast expanse of the cosmic canvas, our celestial neighbor, the Moon, has always captivated human imagination. Its silver glow and mysterious surface have fueled the dreams of explorers, scientists, and poets for centuries.
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The Power of Newsjacking: How Brands Can Capitalize on Breaking Stories In today’s fast-paced digital landscape, staying relevant and capturing audience attention is crucial for brands. One effective strategy that has gained popularity in recent years is newsjacking. By capitalizing on trending news stories, brands can leverage the attention and awareness surrounding these events to
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Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It
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Shark Tank Vs. Big Boss: Well, for the novices, both are reality shows. Here are some details to get you started. Shark Tank (the original one) is an American business reality television series that premiered on August 9, 2009, on ABC and is currently having 14 Seasons. Shark Tank India is an Indian Hindi-language business
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Queen Elizabeth II Death : Operation London Bridge for Brands Queen Elizabeth II Death : Operation London Bridge for Brands – The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. Almost all the top political leaders and business leaders have expressed sorrow and grief
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Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics. Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital
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CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its
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The Gutka Guy: Story of A Common Man Turned Into Social Media Sensation [The Gutka guy – A story of another social media sensation, where a person chewing Gutka unknowingly became the ‘viral sensation’. ] India and New Zealand were battling out for an engrossing test cricket match at the city of Kanpur in India.
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Fabindia faces Boycott & Rejection on Twitter Fabindia joins Zomato for boycott. Festivals period is in full swings. Thank God corona effect is minimal and the deathly waves have receded. Cases are declining and vaccinations are high. The cheer and smiles are back and gloom and doom feelings are smoked off! But, even in the
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