How marketing communications can create new brand images or transform a brand from traditional to modern?
Patanjali has been known for its unique blend of swadeshi and herbal themes in marketing communications. When it decided to enter apparel category which is highly dominated by youth – there were questions in the mind about how they would reach to such a vibrant consumer segment?
Lintas Lowe has done a wonderful work for Patanjali‘s apparel brand Paridhan to communicate and connect with the youth.
To know how they have done it – read my article on Campaign India.