Review of video ads launched on TV or digital media.
Video Marketing Trends in 2023 Video, the undisputed king of content, ain’t slowing down in 2023. But the landscape is shifting, and Indian brands need to adapt their strategies to stay ahead of the curve. Forget Bollywood-esque ads and cheesy jingles; it’s time to embrace bite-sized brilliance, real-time razzle-dazzle, and audience-powered panache. Let’s dive into […]
Video Marketing Trends in 2023: Dominating Desi Digital Read More »
Bournvita Forced Packs: An outdated Idea? Bournvita Forced Packs: A campaign focuses on a little outdated idea of forcing career choices on children. The campaign is getting lot of appreciation and praise in popular media (as expected). But does it really make sense? The new campaign from Bournvita suggests – It’s time to stop forcing
Bournvita Forced Packs: An outdated Idea? Read More »
Parle G Case Solution – Naam To Suna Hi Hoga Parle G Case Solution Parle-G – Ivey Case By: Chandra Sekhar Ramasastry, Miranda Goode his case exposes students to the strategic complexities underlying a major pricing decision. The major learning objectives are to: enable students to appreciate that tactical decisions such as pricing are
Parle G Case Solution: Naam To Suna Hi Hoga Read More »
CRED Ads Entertainment at the COST of Targeting CRED Ads are creating a lot of buzz in popular media. Cred is an Indian fintech company, based in Bangalore, founded in 2018 by Kunal Shah. Cred app’s main feature is reward-based credit card payments. CRED is a members only credit card bill payment platform that rewards its
CRED Ads: Entertainment at the COST of Targeting Read More »
iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens
iPhone 13 and Dum Maro Dum: A Super Get High Combination Read More »
Tanishq Ekatvam – Utterly Butterly Emotionally Senseless (Controversial) Advertising Tanishq #BoycottTanishq: Tanishq defines their Ekatvam range of jewellery products as “The Beauty of Oneness“. Tanishq is known for is out of the box, totally unconventional advertising, which touches the social issues and taboos such as wedding of parents or widows. A recent ad based on
Tanishq Ekatvam, #BoycottTanishq – Emotional, but Senseless Advertising! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Marketing and Wedding! Read More »
Ramayan knocks Game Of Thrones! Ramayan on TV – a traditional media, a favorite punching bag for current gen advertisers – high on dose of digital and social media app. The old show on the dying broadcast media – who cares? Well, that’s how an opportunity to reach all target segment, that comes once in
Ramayan and TV: A Rare Opportunity Missed Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »