Review of video ads launched on TV or digital media.
The Foxtale Shah Rukh Khan ad is hard to miss right now. On the road it appears as a billboard. On streaming platforms and connected TV, a short video ad keeps returning across digital media, sometimes several times in a single sitting. I noticed it the way most viewers do, by realising I had already […]
Foxtale Shah Rukh Khan Ad: Why Is a Skincare Challenger Everywhere at Once? Read More »
Bournvita Forced Packs: An outdated Idea? Bournvita Forced Packs: A campaign focuses on a little outdated idea of forcing career choices on children. The campaign is getting lot of appreciation and praise in popular media (as expected). But does it really make sense? The new campaign from Bournvita suggests – It’s time to stop forcing
Bournvita Forced Packs: An outdated Idea? Read More »
iPhone 13 and Dum Maro Dum: A Super Get High Combination Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket. Apple event is one of the most followed events by press, media, and the netizens
iPhone 13 and Dum Maro Dum: A Super Get High Combination Read More »
The Cola War Cola war – the much anticipated battle of advertising among the Coca cola and Pepsi has just started. The season of summers is around the corner. The next few months (March – June) are the most crucial for the Cola giants where they make most of the sales. Coca cola and Pepsi
The COLA WAR Begins: Summers 2020 Read More »
Wishing readers a happy Janmashtami! While Janmashtami was a celebration, the ongoing fire at amazons is a serious cause of concern to the whole world as amazon is considered the lungs of earth. A quick round up of this week’ ads. Janmashtami Cycle makes use of festivals regularly. Interesting entrants are Domino’s and NetMeds. Amazon
Janmashtami, Amazonfire: Ads of the Week Read More »
Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads. Vim Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which
Why Crowdsource Creativity? Part 2: Video Ads Read More »
Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over. Here are a few gems of commercial advertising where music takes the center stage. The first one is about quitting smoking by HSE. This one is from NIKE. Just magic – fusion of sound of
Is it a Song or an Ad? Musical Advertising! Read More »
Emotional or Rational debate exists even before the big bang happened! And majority of brands are still falling in the endless pit of social/cause specific ad content to make an emotional connect with their consumers. Read more about rational decisions here. In India, SUV means power, status and a license to kill (on road of-course!).
Emotional or Rational: Another senseless campaign from Ford SUV. Read More »
PhonePe, a Unified Payments Interface (UPI) based mobile app made use of Amir Khan in their latest campaign. As per the NPCI (National Payments Corporation of India) records, in terms of value and volume of transactions, Google Pay is the leader, closely followed by the PhonePe and Paytm. The mobile wallet (digital transaction) industry is
PhonePe: A creative campaign with Daddu Amir Khan and Dablu Read More »
Smartphone Camera, Selfie, Low light – Action! It took a little time to get this post about new Smartphone launches addressing selfie and low light portraits. (IPL is long time back and Cricket World cup is on). Vivo and Oppo launched two new phone models during IPL. It was an interesting battle of advertising between
Smartphone Camera, Selfie, Low light – Action! Read More »