RIN Detergent: To Position or Reposition Case
RIN Detergent: To Position or Reposition Case is a classic and popular Harvard Business Case study. The case is applicable to the course of marketing management, marketing strategy, and positioning.
From the HBS website, the learning objectives of the case “RIN Detergent: To Position or Reposition Case are:
• Options regarding positioning and product.
• How consumers position product depends on competitive products and retailers’ positioning of products.
• Economic analysis for various product positioning options.
• Strategic and economic rationale in evaluating options of product positioning.
Sometimes, students present the case analysis (solution) in such a memorable (innovative) way that makes the day. Moreover, it saves from the pain of boring and dry ppts. Look at this video case solution by a group of amazing talent.
Use of poem to represent options is awesome!
Interested readers may also look at another famous case solution of “The Fashion Channel“.