The Brita Products Company Case Solution for Water Purifiers

The Brita Products Company Case Solution

The Brita Products Company Case Solution – Clorox’s Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relation between the primary demand for pitchers and the derived demand for filters to decide where they want to put future investments (abstract taken from Harvard Website).

The Brita Products Company Case Solution – may involve multiple strategies such as product life cycle, razor part pricing, cannibalization, forecasting.

One can read the case and try to analyze the multiple choices available.

I would like to share a very different and highly innovative approach toward the Brita Products Company Case Solution.

First you can check the background below.