Harley-Davidson India Case Solution
Harley-Davidson India Case is published by Ivey. Details of the case from the Ivey website:
Learning Objectives
The case can be utilized for courses in marketing management, international marketing management and international business management. The following are the key learnings of this case:
- Understanding the concept of selecting markets
- Understanding and appreciating the various factors that need to be considered when selecting the markets
- Assessing various post-launch marketing issues in emerging markets such as India.
Potential Solutions
Harley-Davidson India Case can be analyzed using concepts of segmentation, targeting, and positioning.
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[Disclaimer: This is an academic exercise with intellectual freedom – do not try to find any controversy in the video :-)]