Queen Elizabeth II Death : Operation London Bridge for Brands

Queen Elizabeth II Death : Operation London Bridge for Brands

Queen Elizabeth II Death : Operation London Bridge for Brands –

The entire world has been mourning the demise of Queen Elizabeth II on Thursday evening at the age of 96. 

Almost all the top political leaders and business leaders have expressed sorrow and grief on Twitter. Some nations like Nepal have announced national mourning to honor her.

In such times of grief, what brands should do on social media? In the event of Queen Elizabeth Death, the UK authority have a proper plan known as Operation London Bridge. The plan includes the announcement of her death, the period of official mourning, and the details of her state funeral. The plan is for humans to execute. 

Brands, a non human entity, face challenges of communication in such sensitive events. Events of celebrations such as achievements in sports and festivals are easy to communicate because one can use elements of fun, humor, and happiness. However, in case of death of renowned people, it becomes really complex to convey the right message.

Some brands tried to convey their respect but it backfired. There is an article on this issue with apt title “The Queen has died and brands have lost their minds“.

The one learning from such criticism is that brands (actually humans behind the brand handling social media) should learn that they don’t need to post for each and every event. They need to leave the mind set of moment / meme marketing, they are used to regularly post.

Some brands elegantly handled the death of Queen Elizabeth. Amul posted the following in the honor of Queen Elizabeth.

Or, sometimes, it is best not to speak but to show that you stand with the world in grief.

Google took all the colors! Brilliant.

Heartfelt condolences to the Royal Family and the people of the United Kingdom. May her soul Rest in Peace.