How to Measure Your Digital Marketing KPIs?
Digital marketing KPI: We all hear about that digital marketing offers precise measurements to evaluate the efforts that can be matched with campaign objectives. There are so many terms and concepts tossed around that create a lot of confusion to novel beginners in this field.
KPI stands for key performance indicators. Digital Marketing KPI depends on the campaign objectives and its stage like foundation, floodgate, and sales funnel.
The campaign may consists of many steps like SEO. SEM, email marketing, social media marketing, or content marketing.
Some of the most popular KPIs are
- CPM – cost per thousand impression.
- CTR – click through rate
- CPA/CPL – cost per lead/acquisition
To get more details about various stages and details on KPI, you may read a simple yet powerful excellent blog post .
[Note: This post on digital marketing KPI is based on an excellent article by Sambit, a UX designer turned digital marketer.]
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.