Hero has given us the Pleasure scooter with tag line – Why should boys have all the fun? The maestro is another product from them targeted at male population. They decided to go with the same formula focusing on the so called male attributes. However the females are referred to as “birds” which is a direct attack! I think they must consider the gender sensitivity. Its NOT a deodorant AXE with a license to degrade the females as ‘bird’ objects.