Review of print ads available on newspaper or any form of paper (templates, flyers etc.)
Hindi advertisement taglines have played a powerful role in shaping India’s branding landscape. These taglines are not just catchy slogans — they’re emotional, cultural, and incredibly memorable. Whether they make us smile, think, or sing along, they have a lasting impact on Indian consumers. In this article, we bring you 20 of the most iconic […]
Top 20 Iconic Hindi Advertisement Taglines of All Time Read More »
Successful Print Ad Campaigns in India Despite the digital shift in advertising, print ads remain an integral part of marketing campaigns in India. They hold a distinctive appeal, combining creativity, simplicity, and powerful messaging. Successful print ad campaigns have shaped consumer behavior, built brands, and created lasting impressions. Let’s explore some of India’s iconic print
Successful Print Ad Campaigns in India: Lessons and Inspiration Read More »
Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through
Print vs. Digital Ads: A Clash of Titans Read More »
The Psychology Behind Effective Print Ads In an era dominated by digital media, print advertising continues to hold its ground, leveraging the power of psychology to influence consumer behavior. The tactile nature of print ads, combined with strategic use of colors, typography, and emotional storytelling, makes them a potent tool for marketers. This blog delves
The Psychology Behind Effective Print Ads Read More »
Creating Ad Headlines For Guaranteed Reading Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc. A few reasons why a
Creating Great Headlines For Guaranteed Reading of Ads Read More »
Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce
Unplastic India: A Beautiful Campaign by The Times of India Read More »
Samsonite Print Ad: Black Is Beautiful SSamsonite, a well known premium brand for trolley bags, suitcases and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr
Samsonite Print Ad: Black Is Beautiful Read More »
Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing
Sebamed and Unilever: A David vs. Goliath War Read More »
Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned
Print Media is Alive and Kicking! Read More »
Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and
Everything is Fair in Marketing and Wedding! Read More »