Print Ads

Review of print ads available on newspaper or any form of paper (templates, flyers etc.)

Successful Print Ad Campaigns in India: Lessons and Inspiration

Advertising, Print Ads / /

Successful Print Ad Campaigns in India Despite the digital shift in advertising, print ads remain an integral part of marketing campaigns in India. They hold a distinctive appeal, combining creativity, simplicity, and powerful messaging. Successful print ad campaigns have shaped consumer behavior, built brands, and created lasting impressions. Let’s explore some of India’s iconic print […]

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Print vs. Digital Ads: A Clash of Titans

Advertising, Digital, Marketing, Print Ads / /

Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through

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The Psychology Behind Effective Print Ads

Advertising, Marketing, Print Ads / /

The Psychology Behind Effective Print Ads In an era dominated by digital media, print advertising continues to hold its ground, leveraging the power of psychology to influence consumer behavior. The tactile nature of print ads, combined with strategic use of colors, typography, and emotional storytelling, makes them a potent tool for marketers. This blog delves

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Creating Great Headlines For Guaranteed Reading of Ads

Opinion, Print Ads / /

Creating Ad Headlines For Guaranteed Reading Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc. A few reasons why a

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Unplastic India: A Beautiful Campaign by The Times of India

Advertising, Print Ads / /

Unplastic India India produced twice as much plastic waste as it did in 2015–16. 34.7 lakh tonnes in 2019–20. 50% of this plastic garbage is still being wasted. This is a recipe for disaster given the negative effects on the ecosystem, marine life, and most importantly, human health. ‘Unplastic India‘ is a campaign to reduce

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Samsonite Print Ad: Black Is Beautiful

Advertising, Print Ads / /

Samsonite Print Ad: Black Is Beautiful   SSamsonite, a well known premium brand for trolley bags, suitcases  and luggage, recently launched its ad campaign. The ad appeared as full page print ad (the very first page) on the leading newspaper Times of India. The ad features one of the most well known Bollywood faces, Mr

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Sebamed rin unilever

Sebamed and Unilever: A David vs. Goliath War

Advertising, Marketing, Positioning, Print Ads / /

Sebamed: Comparative Advertising to Attack the Leader Brand Unilever Sebamed, a German soap brand, is in India since 2007. But no one knew it except a few parents for its soap for babies. Sebamed greeted audience via full page newspaper ads, directly attacking the top Unilever soap brands like Lux, Dove, and Pears – comparing

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Print Media is Alive and Kicking!

Advertising, Marketing, Print Ads / /

Print Media is Alive and Kicking! Print media exists and works! Last few months were all about COVID-19 crisis. Many false/fake news were spread about newspaper that infection can be passed on via touching the paper. Many people stopped the subscription. Even the well educated people, apartments, societies in elite cities and posh colonies turned

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Fair and Lovely

Everything is Fair in Marketing and Wedding!

Advertising, Marketing, Print Ads, Video Ads / /

Everything is Fair & Lovely in Marketing and Wedding! Fair has gone, so now lovely is alone – but wait we have a handsome waiting somewhere to grab the opportunity! Well, the world has seen many social movements. Recently it was all about the unfortunate death of George Floyd, which got global media coverage and

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Budweiser selfie label

Selfie – Budweiser Introduces Flipped labels for Super Bowl Campaign 2020

Advertising, Print Ads / /

Selfie, Budweiser, and Super Bowl Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification. Though, everyone knows about Selfie trend but how brands can

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