We have heard about Guerilla marketing, we know ambush marketing, and both of them requires high levels of creativity to fight it out in open.
There is so much clutter on any media like TV, Newspaper and digital. It is very very tough to ensure consumers remember your brand after seeing the ad. But what if the brand is not mentioned in the ad, or consumers have no clue what the ad is all about and for which brand/company?
yeah all your ad money is wasted.
Think again.
One more time..
Here comes a really interesting and innovative ad-execution. The ad is published in TOI, a full page ad. Now find the brand and the message. A very clever and i must say risky but super-innovative execution. Do you know which brand is promoted here?
Advice on ad execution is carved on stone – “Brand must be clearly visible, distinguishable and get into the memory of consumers!”