Check your phone for apps and see how many e-wallets apps you have with so many choices to make a payment.
Suppose you go to a grocery retail store. On one table there are 30 variety of Jams
On the other table there are 10 variety of Jams. From which table people will buy more?When there are too many options to chose from, is to always good?
To know more, do read my article on Campaign India
On the other table there are 10 variety of Jams. From which table people will buy more?When there are too many options to chose from, is to always good?
To know more, do read my article on Campaign India
For more interesting stuff read this wonderful book
The Art of Choosing by Sheena Iyenger
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.