Netflix and Swiggy
While Zomato is struggling with hell of negative publicity on social media, its competitor Swiggy is in another world.
Netflix and Swiggy engaged in some amazing and refreshing PDA on twitter.
Brilliant use of social media strategies!
Netflix regularly posts cross-words showing names of its shows. Swiggy finds something special and the chain starts.
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.