Valentine’s Day On Social Media
Valentine’s Day On Social Media. Brands are highly active on social media and find ways to connect with consumers to drive engagement. It’s all about POEM – paid, owned, and earned media. Brands wish for that free forward or share of their post on social media by consumers.
So, brands used the occasion of Valentine’s day (which is hugely popular with young consumer segment, specially in social media) to spread love and (yeah make some money out of it). Interestingly, it was not just the celebration of love for consumer. Some brands let go their fight with competition and offered olive branch. Check Airtel and Jio how they took a dig each other in a romantic way.
Then, there is evergreen Coca cola, expressing its love for McDonald’s. The love cupid strikes its arrow inside the burger 🙂
On the other side, KFC is least worried about pairs/couples. They are happy to be single, ready to mingle. Yes, as per Maslow’s hierarchy, food comes first, before the need for love.
While, Manforce is more concerned with *cap* on love.
And the final winner, our own Fevicol. Fevicol cleverly used the forward menace on WhatsApp and how it can go terribly wrong. I would love to meet those guys creating such stuff!
