Delhi Pollution Emergency

Delhi Air Pollution Emergency has been widely covered in all media. The air quality has turned to severe on all parameters. Situation is like emergency where medical advisory has been issued and even schools are closed.

The issue is heatedly debated/discussed on Twitter, print media, and noisy TV (news channels) media. Twitter has related top trends such as #DelhiEmergency #DelhiPollution etc.

Such issues belong to rare categories, which not only evoke emotions, but involves real people who passionately engage in online discussions.

Hence, brands can utilize such golden moments to break through the clutter and make their presence felt.  A word of caution, if possible avoid direct selling messages on such sensitive issues. I have included two interesting brand communication below. The other brands like Mi and LG have used this issue to sell their air purifies which i am excluding in this post. Interested audience may search online for more details. Also, on how to tackle this menace, may be we can learn few tricks from Greta Thunberg.

Amul

Amul stresses on purity and mixes cough (pronounced as Khauf – fear)

Manforce

Manforce is another very active brand using News jacking with excellent results. Three Indian brands Amul, Fevicol, and Manforce have understood the online game quite well.

 

And yes, belated Diwali Wishes to all! 

“dif-tor heh smusma”