Selfie, Budweiser, and Super Bowl
Selfie and the Budweiser. Selfie is probably one of the best examples of how consumers enforce product development and create new categories altogether. The camera which was meant to take pics of others, was turned into self-indulgent and instantaneous gratification.
Though, everyone knows about Selfie trend but how brands can benefit from it? The creative heads at social and digital campaigns were yet to figure it out. Budweiser has the first attempt by taking a risk. Brand logo/label is the first handshake with consumers. Budweiser used innovative idea to make best of selfie to market their brands and generate buzz on online media (earned media).
Simple yet powerful idea – they flipped their label! Building on the Hooked model by Nir Eyal, the flipped label creates a trigger of something unusual to consumers. The next step is the action which persuades consumers to take selfie with the new bottle label. And then the reward in terms of likes on social media happens.
So, pretty cool isn’t it?
And yes, this is for the holy grail Super Bowl. It is already superhit on Instagram. By the way any guesses on what is the name of the beer?
It is called SelfieBud! Simplicity at its best.
I hope the legacy dinosaurs handling retail point-of-display and packaging will be banging their heads on this. This is a total new age mantra and creativity, where risks has to be taken to cater to the ever-changing tastes and ultra short span-of-attention (ephemeral) of consumers.
How Coca cola or Pepsi can outdo Budweiser?
In between, Social media marketing enters into Indian Politics.