The recent ads from Alpenliebe (Just jelly) have gone too far and are in real bad taste. The first ad shows a mother is behind a child to get the jelly, and in the second ad, dadaji (grand parent) is having cruel intentions to grab the jelly from his grand child! In India, where mothers and grand parents are very loving and caring toward children, these both ads display the pathetic creative (?) thinking of the marketing team at Alpenliebe, which ironically have some read good ads for their other products!