The front page print ads in newspaper cost a lot and mostly used as the announcement for brands either to create anticipation or build awareness. The Cricket WC is just round the corner. Uber has used the grand occasion by placing ads on the first two pages of World’s largest selling English daily Times of India. The first page cleverly uses the prediction of who will win the ICC world cup? When readers move to second page, the answer revealed is FANS. Then the copy explains who Uber users can score runs based on their travel/rides.
Another use of full front page ads is to gain immediate attention of the readers which helps in building (or reinforcing) the brand image and improves brand recall. OnePlus 7 pro is also using Front page print ads doing the same to spread awareness about its newest offering. The following second page has an interesting word of mouth recommendation by none other than our beloved Iron Man!
