Marketing

Marketing

STP Model in Action: How Indian Brands Segment, Target & Position

Advertising, Digital, Marketing / /

The STP model in marketing — Segmentation, Targeting, and Positioning — is one of the most essential frameworks every MBA student and marketer should master. It helps brands identify their ideal customer base, tailor marketing strategies, and occupy a distinct place in the consumer’s mind. In India, where markets are extremely diverse in language, income, […]

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Fevicol royal family

Top 20 Iconic Hindi Advertisement Taglines of All Time

Advertising, Marketing, Print Ads / /

Hindi advertisement taglines have played a powerful role in shaping India’s branding landscape. These taglines are not just catchy slogans — they’re emotional, cultural, and incredibly memorable. Whether they make us smile, think, or sing along, they have a lasting impact on Indian consumers. In this article, we bring you 20 of the most iconic

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PESTEL as a Bollywood Blockbuster

Advertising, Marketing / /

PESTEL as a Bollywood Blockbuster The PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal) is a strategic tool (mostly in marketing) used to analyze and monitor the external macro-environmental factors that might impact an organization. I am sure you have seen many Bollywood movies – so lets take some inspiration from them and understand PESEL

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Timeless Lessons from Cannes Lions: 6 Print Ads That Captivated the World

Advertising, Marketing / /

Cannes Lions, the pinnacle of advertising accolades, annually celebrates the most innovative and impactful campaigns across various media. Print advertising, despite the digital surge, continues to showcase creativity that resonates deeply with audiences. Analyzing recent Cannes Lions winners in the Print & Publishing category reveals enduring lessons for crafting compelling print advertisements. 1. Simplicity Wins

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The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years

Advertising, Marketing / /

The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years India’s advertising landscape is a vibrant mix of creativity, emotions, and cultural nuances. A significant part of what makes Indian ads memorable is the use of Hindi taglines that resonate deeply with audiences. In the last two to three years, brands

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AI in Business: Balancing FOMO and FOBO

Marketing, Opinion / /

AI in Business: Balancing FOMO and FOBO Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries from marketing to strategic planning. With rapid advancements, professionals and organizations face two emotional and strategic challenges: FOMO (Fear of Missing Out) and FOBO (Fear of Being Obsolete). While FOMO fuels a rush to adopt the latest

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Ansoff Matrix: Let’s learn using Hollywood movies!

Advertising, Marketing / /

Ansoff Matrix The Ansoff Matrix is a strategic framework that helps companies decide their growth strategies based on markets (current vs. new) and products (existing vs. new). Now let’s spice things up with famous Hollywood movie scenarios to make each quadrant of the Ansoff Matrix more fun and relatable! 1. Market Penetration (Existing Product +

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Print vs. Digital Ads: A Clash of Titans

Advertising, Digital, Marketing, Print Ads / /

Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through

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The Psychology Behind Effective Print Ads

Advertising, Marketing, Print Ads / /

The Psychology Behind Effective Print Ads In an era dominated by digital media, print advertising continues to hold its ground, leveraging the power of psychology to influence consumer behavior. The tactile nature of print ads, combined with strategic use of colors, typography, and emotional storytelling, makes them a potent tool for marketers. This blog delves

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Ogilvy on Advertising

Advertising, Book Reviews, Marketing / /

Ogilvy on Advertising David Ogilvy’s “Ogilvy on Advertising” is a seminal work that provides invaluable insights into the world of advertising. As one of the most influential figures in the advertising industry, Ogilvy’s principles and methodologies have shaped the way advertisements are created and perceived. This book, first published in 1983, remains a critical resource

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