Marketing
PESTEL as a Bollywood Blockbuster The PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal) is a strategic tool (mostly in marketing) used to analyze and monitor the external macro-environmental factors that might impact an organization. I am sure you have seen many Bollywood movies – so lets take some inspiration from them and understand PESEL […]
PESTEL as a Bollywood Blockbuster Read More »
Cannes Lions, the pinnacle of advertising accolades, annually celebrates the most innovative and impactful campaigns across various media. Print advertising, despite the digital surge, continues to showcase creativity that resonates deeply with audiences. Analyzing recent Cannes Lions winners in the Print & Publishing category reveals enduring lessons for crafting compelling print advertisements. 1. Simplicity Wins
Timeless Lessons from Cannes Lions: 6 Print Ads That Captivated the World Read More »
The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years India’s advertising landscape is a vibrant mix of creativity, emotions, and cultural nuances. A significant part of what makes Indian ads memorable is the use of Hindi taglines that resonate deeply with audiences. In the last two to three years, brands
The Power of Words: Best Indian Ads with Iconic Hindi Taglines in Recent Years Read More »
AI in Business: Balancing FOMO and FOBO Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries from marketing to strategic planning. With rapid advancements, professionals and organizations face two emotional and strategic challenges: FOMO (Fear of Missing Out) and FOBO (Fear of Being Obsolete). While FOMO fuels a rush to adopt the latest
AI in Business: Balancing FOMO and FOBO Read More »
Ansoff Matrix The Ansoff Matrix is a strategic framework that helps companies decide their growth strategies based on markets (current vs. new) and products (existing vs. new). Now let’s spice things up with famous Hollywood movie scenarios to make each quadrant of the Ansoff Matrix more fun and relatable! 1. Market Penetration (Existing Product +
Ansoff Matrix: Let’s learn using Hollywood movies! Read More »
Print vs. Digital Ads: A Clash of Titans The Old Guard: Print Advertising Print advertising—the granddaddy of them all! Imagine glossy magazines, billboards, and newspapers. These tangible pieces of marketing have been around since Gutenberg invented the printing press (well, almost). Here’s why print ads still matter: Tactile Appeal: There’s something magical about flipping through
Print vs. Digital Ads: A Clash of Titans Read More »
The Psychology Behind Effective Print Ads In an era dominated by digital media, print advertising continues to hold its ground, leveraging the power of psychology to influence consumer behavior. The tactile nature of print ads, combined with strategic use of colors, typography, and emotional storytelling, makes them a potent tool for marketers. This blog delves
The Psychology Behind Effective Print Ads Read More »
Ogilvy on Advertising David Ogilvy’s “Ogilvy on Advertising” is a seminal work that provides invaluable insights into the world of advertising. As one of the most influential figures in the advertising industry, Ogilvy’s principles and methodologies have shaped the way advertisements are created and perceived. This book, first published in 1983, remains a critical resource
Ogilvy on Advertising Read More »
Why Print Ads Thrive in India? In an age dominated by digital media, it is intriguing to observe the enduring power of print ads in India, unlike the Western markets. While the West has largely transitioned to digital platforms, print media in India continues to thrive. This phenomenon is not merely a holdover from a
Why Print Advertising Thrives in India? Read More »
Introduction Building Your First Website: From Content Creation to Launch Welcome back! In our previous post, we covered the basics of getting started with website creation. Now, it’s time to bring your site to life with engaging content, optimize it for search engines, and prepare for launch. Whether you’re setting up a personal blog, a
Building Your First Website: From Content Creation to Launch Read More »