Marketing
Introduction The Zomato No Logo Campaign has become one of the most debated print advertising campaigns in recent months. To celebrate its 18th birthday, Zomato released a full-page newspaper advertisement without its logo, trusting consumers to recognise the brand through colour, copy and familiarity alone. Some marketers called it a bold branding move. Others argued […]
Zomato No Logo Birthday Campaign: Branding or Blunder? Read More »
Introduction Zomato Print Advertising might seem surprising for a brand that lives almost entirely on your smartphone. Yet, its Month End Carnival campaign shows why choosing the right moment can be more powerful than choosing the newest medium. Instead of relying only on app notifications or social media, Zomato used full-page newspaper advertisements to tap
Zomato Chose Print Advertising. But Why Would a Food Delivery App Need Newspapers? Read More »
The BigBasket IPL ad quickly went viral, but the BigBasket IPL ad also raises an important question about brand recall. BigBasket’s IPL ad featuring Kohli and RCB had everything. Cricket, humor, and a viral “pew” moment that took over social media. People remembered it. They shared it. They laughed. But here’s the real question. Did
BigBasket’s IPL Ad Went Viral. But Did It Build the Brand? Read More »
Google AI ads in IPL 2026 are not just about promotion. They reveal a deeper marketing strategy focused on building awareness and changing user behavior. Google is pushing Gemini (AI Mode) heavily during IPL 2026. Big stage, massive reach, and a clear intent to make AI feel mainstream. If IPL is India’s biggest attention market,
Everyone Saw Google’s AI Ads in IPL. But What Are They Really Trying to Do? Read More »
The Secret Behind Memorable Ads: Why Some Ideas Stay and Others Fade Think about the last ad you saw. Now think about the last ad you actually remember. There is a big difference. Most ads disappear within seconds. A few stay in your mind for years. This is the real challenge in advertising. Creating memorable
The Secret Behind Memorable Ads: Why Some Ideas Stay and Others Fade Read More »
Introduction Good advertising can make people notice a brand. But it cannot make them stay. This is where many marketers and students get confused. We often assume that a powerful campaign can fix weak sales, poor products, or bad business decisions. The truth is simple. Good advertising cannot save a bad business. Many Indian advertisement
Why Good Advertising Cannot Save a Bad Business Read More »
Most ads today try very hard to be clever. Very few try to sell. This is exactly what the idea “if it doesn’t sell it isn’t creative” highlights. Scroll through any platform and you will see visually impressive campaigns, witty lines, and high production value. But ask a simple question. Do they actually make you
If It Doesn’t Sell, It Isn’t Creative”: Lessons from the Godfather of Advertising Read More »
Introduction Looking for funny Indian advertisement taglines? Here are some of the most viral and memorable slogans that made audiences laugh and brands unforgettable. In India, humor has always played a powerful role in advertising, helping brands connect instantly with consumers and stay in their memory for years. Why Humor Works in Advertising Humor is
Funny Indian Advertisement Taglines That Became Viral Read More »
Introduction “The types of buying behavior in marketing explain why consumers make different purchase decisions in different situations.” If you are an MBA student, you already know this: Buying a phone = 10 YouTube reviewsBuying a biscuit = “jo dikha, woh uthaya” Why does this happen? Because not all buying decisions are the same. This
Types of Buying Behavior in Marketing for MBA Students Read More »
Memorable Indian Advertisements and Their Lasting Impact Memorable Indian advertisements have played a powerful role in shaping how brands connect with audiences. From emotional storytelling to impactful visuals and relatable messaging, these campaigns go far beyond promoting products — they stay in people’s minds for years. In India, advertising reflects culture, emotions, and everyday life.
Memorable Indian Advertisements That Changed Marketing Forever Read More »