After the big fiasco with James Bond, Pan Bahar (chewing gutkha/pan masala) does it again! Yes, the elections are over and the footprints of nationalism are seen everywhere. The Indian Army has been in spotlight in last few months. But, that does not give anyone any right to start abusing the new found patriotism.
Already, HUL has burnt its hand by preaching social message.
Pan Bahar is running a marketing campaign #pehchankamyabiki. So, there is a website (which mostly doesn’t open), a twitter handle, a Facebook page, and an Instagram page. The theme is to encourage users to share inspiring stories which give some hope to them or made a positive change in their lives. Well, so far so good.
There are two main ads (video and print) which are using army/soldiers to drive this campaign. Army is known for its fitness and who the hell in the world was thinking to use soldiers for a gutkha brand? I mean do you really believe that they will eat Gutkha or by any chance support it? What were you smoking guys?
This is totally disgusting and sickening execution for this type of product category. A good example of nonsense ads where marketers/firm cross the thin line and push customers to retaliate. But its not alone in creating Senseless ads!
