Hey Whipple Squeeze This
How to create great advertising on any media and breakthrough clutter? Hey Whipple, Squeeze This precisely is a classic guide to create ads from authors Luke Sullivan and Edward Boches. The content is excellent and reflects the amazing experience of the authors in ad industry. This is one of the best books available not only for newcomers, but any person interested in the advertising domain. The salient features are:
- Wonderful examples of the best ads across the world on print, video and digital media.
- Many chapters devoted to digital advertising with practical recommendations
- Coverage of complete advertising process
- Language is lucid, interesting, and has right hooks to engage the readers
The authors of Hey Whipple Squeeze This have made honest references to some other books which can be useful for readers who want to explore more. Two of my favorite quotes are ?
Adverting is what happens on TV when people go to bathroom.
Eric Silver, brain behind Fearless Girl campaign.
To settle the rational/emotional debate:
If It doesn’t sell, It isn’t creative.
David Ogilvy, knows as father of advertising.