Whether a firm should crowd-source for advertising (or communications) which is a do-or-die outcome? In Part 1, as part of academic exercise, the best of the best print ads are discussed. This post covers the top rated video ads.
Vim
Vim is a dish-washing product by Unilever. Ad is focused on the feature appeal which amazing graphics and supporting music.
UltraTech Cement
India’s no 1 cement brand. Ad builds on emotional appeal.
Smartwater
A premium bottled water brand from Coca Cola. Again, excellent graphics.
PharmEasy
PharmEasy is an online e-commerce dealing in medicines. The ad extends the one of the most iconic scene of highest grossing Bollywood movie 3 Idiots.
Itch Guard
Itch guard is a cream for relief from itches and rashes specially Jock itch. Humor appeal.
Glucon-D
Glucon-D is an instant energy drink. Humor at its best! Xalxo, the new celebrity!
Cycle Agarbatti
Cycle agarbatti (incense sticks) is accredited to establish a strong brand in an unbranded category. The ad is about smokeless feature. Listen to the music – concept is very innovative with a dash of brilliant humor.
Crowd-source example by Pepsi.
Discover more from World Of Marketing
Subscribe to get the latest posts sent to your email.