Whether a firm should do crowdsourcing for advertising (or communications) which is a do-or-die outcome? Firms like Doritos have even crowd sourced their super bowl ads, where the expenses go in millions of dollars! In India, Pepsi also tried a similar “Crash the IPL” campaign to make the best of user generated content. The supporting logic for such activities is that your users know your brand best.
As part of the academic learning, concept of crowd-sourcing was used where students have shown their amazing skills in creating unbelievable print ads for various brands. Here are some top rated ads which shows creativity knows no boundaries. Also, have a look at amazing video ads.
Itch Guard
Itch guard is a cream for relief from itches and rashes specially Jock itch.
Mother Dairy
Mother Dairy is into milk and related dairy products.
PharmEasy
PharmEasy is an online e-commerce dealing in medicines. A clever reference to Avenger’s – Thanos Snap.
Smartwater
A premium bottled water brand from Coca Cola.
Swiggy
Swiggy – a food aggregator.
Usha
Usha is a known name for small home appliances. Iron for Iron Man suit?
Vim
Vim is a dish-washing product by Unilever.
Anmol
Anmol is a leading biscuit brand.
Cycle Agarbatti
Cycle agarbatti (incense sticks) is accredited to establish a strong brand in an unbranded category. The ad is about smokeless feature.
Ghadi
Ghadi is India’s no 1 detergent brand. The ad is a clever take on Surf Excel – Daag Acche hain campaign.
Glucon-D
Glucon-D is an instant energy drink.
