There is a whole lot of amazing advertising happening based on social media trends (social listening). Brands are listening to what people are talking and build content to make the most out of social community feelings/social media trends. Brands are trying to be part of the online conversation (no interruption advertising) by being as creative as possible.
The whole execution in digital space is at lightening speed (compared to traditional advertising).
Hence, I have decided to start a weekly column kind of stuff to share some of the interesting rapid-fire advertising based on online trends. Apologies in advance, as this post is already delayed by few weeks. Tough to keep pace with all this happening around us in digital space.
First, a little time travel to recently concluded Cricket World Cup which made Mrs. Charulata Patel a twitter celebrity. Pepsi did the rest of the work – Mrs. Patel became a new swag at the age of ….. (go figure it out).
The traditional Indian dress got a trend for itself! #sareetrend.– And the best Indian brand to the core, Amul latches on it (who else)?
Then, India’s amazing feat to moon – #Chandrayan2 happened which put twitterati in full-action. The trend got the attention of many brands’ digital team and in no time, everyone joined the bandwagon to share the success of an amazing achievement of India.
While Manforce condom used the shape similarity (which also draw irks from some users), Parle went total classic.
But the best was saved by Zomato – just notice the cursor (icon) of delivery tracker – amazing and very very creative!
FaceApp is another viral trend happening which shows how would someone look like after few years. Lot of funny crazy pics all around but i think Standard Chartered did something magnificent, unbelievable stuff!
Finally, the latest one to add the list is Kim Kardashian (stop drooling) who launched her shape-wear brand Kimono which is a traditional Japanese garment, but finally decided to change it due to severe backlash on social media.