Creating Ad Headlines For Guaranteed Reading
Headlines are the most crucial aspect of the ad, which ensures either readers show intent to read the ad or just ignore. The media format is text – it could be a print newspaper, magazine, or a social media post, meme, Instagram post etc.
A few reasons why a great headline is so important:
- Grabs attention: In a sea of ads, a headline needs to stop people in their tracks and make them want to learn more.
- Communicates value: The headline should quickly convey the benefit your product or service offers. What problem does it solve?
- Sets the tone: The headline can set the overall tone for the ad, whether it’s informative, humorous, or urgent.
- Increases engagement: A well-written headline entices people to read the rest of the ad and ultimately take action.
Think of it like a news headline – if it’s not interesting, you won’t read the article. The same goes for ads. If the headline is bland, people will simply skip over it.
Times of India, the worlds largest daily newspaper is a pioneer in creating ingenious and mesmerizing headlines. In the world full of competition in print and digital space, where everyone is fighting for reader’s attention, a like, or a comment – let’s learn from the best with examples.
The headlines of Times of India got covered in global media as well. That is the power of the TOI team.
Let’s look at some real examples of headlines that got readers attention. In fact, many of these headlines got a place among social media buzz where online audience discussed and shared beautiful headlines.
- When Trump did something unthinkable on the USA soil, TOI came up with this gem. TOI wrote a separate article on how this headline created an online storm.
2. The 2019 election – BJP landslide victory resulted in this “hinglish” headlines. Its rather amusing how an English newspaper reported the headline of the most awaited moment for billions with mixing a Hindi world. But that’s how one connects to billions of hearts! For a comparison, see how other dailies reported same – compare and contrast these.
3. Gujarat election result: Another Hinglish headline that cleverly mixed ‘sweeping’ victory with Short word play of Indian PM.
4. Football – billions of fans worldwide- how to report a simple win of one country with another? Elementary – use the food my dear Watson!
5. When Raj Thackrey led Sena protested against movie Ae Dil Hai Mushkil.
6. Congress win in Karnataka got the Oscar Winner in the headlines.
Oh India KNOWS how to write a headline!