Opinion

Opinion or review of an ad or marketing campaign.

digital marketing skills for 2026

5 Digital Marketing Skills Every MBA Student Should Master in 2026

Advertising, Digital, Opinion, Social Media / /

Digital marketing skills have become essential for modern marketing roles, especially as brands rethink strategy, content, data, and technology in 2026. What once worked as platform-specific knowledge now demands integrated thinking across creativity, analytics, and brand building. The digital marketing skills expected today are very different from what worked even three years ago. Tool knowledge […]

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How AI Is Changing the Creative Process in Advertising

Advertising, Digital, Opinion / /

AI has entered advertising faster than most people expected. A few years ago, using AI in the creative process sounded like something for the distant future. Today, almost every creative team has tested an AI tool, used one quietly, or built entire campaigns with its support. The real question is no longer whether AI will

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Is Print Advertising Still Relevant in the Digital Age?

Advertising, Digital, Marketing, Opinion, Print Ads / /

Print advertising has been declared “dead” so many times that it almost deserves a farewell tour. Yet every few months, a brand releases a clever newspaper ad or a striking magazine spread, and suddenly print advertising in the digital age feels surprisingly relevant again. With digital platforms dominating budgets and attention, it is worth asking

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Marketing Strategy vs Tactics: What Every MBA Needs to Know

Advertising, Marketing, Opinion / /

Marketing strategy vs tactics. Confused between marketing strategy and tactics? Don’t worry — you’re not alone. Many MBA students (and even seasoned marketers) tend to use these terms interchangeably. But in the world of marketing, strategy is your game plan, while tactics are the actions you take to bring that plan to life. Let’s break

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AI in Business: Balancing FOMO and FOBO

Marketing, Opinion / /

AI in Business: Balancing FOMO and FOBO Artificial Intelligence (AI) has emerged as a transformative force, reshaping industries from marketing to strategic planning. With rapid advancements, professionals and organizations face two emotional and strategic challenges: FOMO (Fear of Missing Out) and FOBO (Fear of Being Obsolete). While FOMO fuels a rush to adopt the latest

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The Timeless Appeal of Print Advertising in a Digital World

Advertising, Digital, Marketing, Opinion / /

The Timeless Appeal of Print Advertising in a Digital World The Enduring Power of Print in India The Timeless Appeal of Print Advertising  – In the age of social media dominance and ever-evolving online marketing strategies, it’s easy to assume print advertising has become a relic of the past. However, while the digital landscape has

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How AI is Revolutionizing Advertising in India? A Comprehensive Guide

Marketing, Opinion / /

In today’s digital age, artificial intelligence (AI) is transforming various industries, and advertising is no exception. AI’s ability to analyze vast amounts of data, predict consumer behavior, and personalize experiences makes it a game-changer for advertisers. This blog post explores how AI is revolutionizing advertising in India, highlighting real-world examples to illustrate its impact. Understanding

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Creating Compelling Content: A Guide to Content Marketing

Digital, Marketing, Opinion / /

Guide to Content Marketing for Indian Markets: The online world is filled with huge information on content marketing. I thought of creating a specific short guide for Indian context. Crafting compelling content for the Indian audience is both an art and a science. In the vast and diverse landscape of India, where cultures, languages, and traditions

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Psychology of Color In Branding: Evidence from India

Advertising, Marketing, Opinion / /

Psychology of Color In Branding In the bustling marketplace of India, color plays a unique and powerful role. It’s more than just aesthetics; it’s a language that speaks directly to the consumer’s mind, influencing emotions, triggering associations, and ultimately shaping brand perception. Understanding the psychology of color in marketing and branding becomes crucial in this

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The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape

Digital, Marketing, Opinion / /

The Future of Digital Marketing: A Glimpse into the Tech-Powered Landscape The digital marketing landscape is a constantly evolving ecosystem, fueled by the relentless march of technological innovation. As we peer into the future, several exciting technologies stand poised to reshape how brands connect with consumers, personalize experiences, and drive results. Here’s a glimpse into

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