Sometimes, music can be soul of advertising/Ad. People just love to listen to song/music of the ad over and over.
Here are a few gems of commercial advertising where music takes the center stage.
The first one is about quitting smoking by HSE.
This one is from NIKE. Just magic – fusion of sound of basket ball with drum beats.
Coca cola – Hindi remix song.
A R Rahman helping Hero rebranding – when “Hero Honda” separated as Hero and Honda.
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.