Oscar winner A R Rahman and Living Cricket GOD Sachin tendulkar come together for Apollo tyre and results is sheer magic, amazing, soulful rendition, harmonious tribute to the holy Ganges.
Apollo Tyres is running a corporate advertising campaign, Ganga: the River of People, to reflect that India is progressing and so is the brand. When you involve A R Rahman, the magic is bound to happen. The ad is nowhere similar to iconic Airtel Jingle ad. The theme is more subdued and one can feel the spirituality in the ever haunting voice of maestro Rahman.
As usual, listen it few times to feel Rahman special magic. Wonderful musical ads!
Horlicks has also roped in Rahman for their fearless campaign. It was done a little while age before the exam season. The campaign talks about being fearless and handle exam pressure. The best part is innovative lyrics. The ad by Rahman is on tenses and has mix of peppiness, rock, jazz and altogether fun feeling (similar to Aditi song).
So, start your journey from sparkling water of Ganges with mesmerizing sounds to a foot tapping number in just 5 minutes! Thanks Sachin and Rahman! You can check lyrics here.
In between, do check out this another fearless ad for Horlicks on Chemistry!
hi nice content and more infos! thanks