The online retail competition is heating up with amazon coming to India. Flipkart is the market leader and Snapdeal is distant 2nd in India. The sales war on Diwali went not only on products and deals but some amazing marketing and Pint ads as well. See how snapdeal emerges as a clear winner with tongue in cheek reply on the very same day, same channel, side by side! Amazon is in no hurry. And to wind it up, Colgate toothbrush ad takes the crown of one of the most horrible and disgusting ad. The ad shows people showing their teeth with dinner food stuck (yuck!). Really disgusting!!!!