What happened to Creativity in Ads??

This post was pending since a long time. I really do not know what has happened to advertising creativity in India. First there was Coke debacle with two ads – One with Sunny and second one “the Dracula gardan ad“. The arch rival Pepsi, instead of using this rare drop of guard from Coke and use it to their advantage, they come with two phase storytelling ad which is far worse. They have killed the extremely talented Vijay Raj!