Marketing Frameworks

Marketing theories and frameworks explained with real Indian brand examples, including Positioning, STP, BCG Matrix, and more

Collaborative Marketing: A New Experiment in Marketing

Marketing Frameworks / /

Collaborative Marketing is a special type of marketing where a brand collaborates with other brands for promotion and advertising. The American Marketing Association dictionary does not have Collaborative Marketing, but a similar term ‘Collaborative Agreement’, which is defined as, “A collaborative agreement is a cooperation strategy between companies to jointly pursue a common goal“. It […]

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Performance Marketing ; The New Age Marketing

Marketing Frameworks / /

Performance Marketing Performance Marketing is the recent concept which focuses on marketing to achieve predefined performance metrics.  Brands have understood the importance of digital. We can see an increasing spend on advertising budget on digital media. The proliferation of digital media has fueled the new age marketing known as performance marketing. As you know, Digital

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Positioning map showing how Indian brands like Fevicol and Rajnigandha claim different spaces in marketing positioning strategy

Brand Positioning in Marketing: Meaning, Strategies & Indian Examples

Marketing Frameworks / /

What is Brand Positioning in Marketing (Last updated: September 2026) Brand positioning  in the marketing is the process by which a company creates a distinct image and identity for its product, service, or brand in the minds of consumers. In simple words, positioning answers an important question: what is the first thing people think about

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