Swiggy StatEATstics has released the 2019 report, which has some very interesting results that reflect the ever changing and complex eating preferences of Indian consumers. The data serves as a good starting point to learn about food habits and most importantly, the findings break many myths about what food we prefer. Swiggy as always has been a pioneer in digital marketing space whether be it social media campaigns, newsjacking, or the plain old boring e-mails. They have to be on their toes as their rival Zomato is also highly active and engaging on social media. Swiggy has compiled the data for consumers for the whole year and has sent a perfect customized mail for each single one (hyper targeting!)
Some of the most interesting facts of Swiggy StatEATstics are given below. You may read the full report here.
- Humble Khichdi does exist. Ordered mostly during Navratri – so breaks the myth of only being beemari ka khana.
- Pineapple is the least preferred pizza topping. I am sure it is the LEAST preferred raita too! BY the way, why someone wants to put pineapple on cheesy pizza?
- Gulab Jamun rules the dessert followed by Falooda. No wonder, we Indians are high on diabetes too!
- India lives on biryani – veg and non-veg. Which means – one serving = one meal. Rice, Dear Watson rice!
- Dosa and paneer butter masala figure in top orders behind the Chicken biryani.
- Indians are experimenting with healthy options too, albeit number is small.
- Swiggy Go bought and delivered crazy items like Gau-mutra (Cow urine) and rent-receipts.
- Women join Swiggy as delivery partners, way to go!
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.