RunAway Aurora – A New Instagram Trend
RunAway Aurora – if you search the term, it will lead to you a song Runaway by Aurora, that have roughly 206 million views. But that has nothing to do with this post. Infact, the song is not viral though popular.
So, what is this Aurora? Well, its an Instagram filter. And a new and surprising entrant to social media trend. We have seen in the past trends based on products, joke, quotes, TV series, incidents, and ad campaigns.
A similar unusual trend was based on emoji icon (fingerpointeremoji). But this filer getting viral was not thought of or anyone could have guessed. May be the current corona (COVID-19) pandemic has some role to play in it.
People familiar with Instagram know that it offers many filters to transform the pictures. RunAway Aurora is one of those filters who turn your image to a typical black and white shadow image.
The transformed image resonates with the current gloomy as well as hopeful mood – a contrasting but the reality of today’s world.
You can find YouTube videos and blogs about full tutorials, tips and tricks on how to use this filter. Many people are already making a hell of money out of this trend.
Moreover, typical post your Aurora pics challenges are flooding the Internet and WhatsApp.
A unique trend in unprecedented times. But i must say its innovative, breath taking and blows your mind. Look at the transformation below. A beautiful colorful picture looks astonishing in plain black and white.
Take away – Brands should use own social media team or crowd sourcing to ride on this trend. People are highly creative and may come up with some excellent ideas.
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.