iPhone 13 and Dum Maro Dum: A Super Get High Combination
Apple Event, the launch of iPhone13 is one of those holy grail events that attract millions of people. They are the Final of Super Bowl, Football World cup, Cricket.
Apple event is one of the most followed events by press, media, and the netizens – the social media army.
When the promo video of iPhone 13 was launched, the Indian users noticed a pleasant surprise. Listen to the a clip of the video given below first!
https://www.youtube.com/watch?v=m43rh-pI0P0
Do you get the iconic guitar tune? Its the ‘Dum Maro Dum‘ song by the legendary R D Burman. The song was immortalized by Jeenat Aman. Later, Deepika Padukone featured in remix version. The song literally means to smoke (drugs) to forget pains.
The noticeable tune sparked the social media frenzy. People immediately noticed it and start posting the video link with trending hash tags of #AppleEven #iPhone13 #iPhone13 Pro.
Now, why Apple used this particular tune is not yet clear. There is no word from Apple. India is a huge market for Apple, where it is still not able to catch substantial market share. But playing a Bollywood tune from yesteryears wont get market share. So, what are the possible reasons? I guess the one reason is the free media (Remember POEM framework – paid, owned, and earned media).
Apple got lots of earned free media on social media where millions were driving its hashtag with the choice of song.
Posting some tweets about the use of song and RD Burman. Netizens are quick to point out the connection between ‘getting high on technology’ with Apple.
Dum maro dum is perfect representation of geeks in a room getting high on technology. #AppleEvent. Ham sab ki parrvaah karen kyuun sabne hamara liya kiya?
I want RD Burman was alive to benefit from the Dum Maro Dum second on iPhone 13 launch,” says Usha Uthup – Unique | Hindi Film Information –
The only reason why they used dum maro dum music for the iPhone 13 ad, is because you need to be high on weed to buy it.
A quick Tweet visualization analysis shows that most of the discussions are positive.
