Indian teens are increasingly spending more and more time on the Internet. how does it affect marketers?My article in Campaign India sheds some light on interesting teenage consumers/teenagers. You may access the article – Teens and Marketing
Professor of Marketing at Jaipuria Institute of Management, Lucknow. Ph.D. in Marketing, IIM Lucknow. Ex-assistant Prof at IIM Ranchi, visiting faculty to IIM Lucknow. Writes for ET BrandEquity, Campaign India, BusinessWorld, Times of India etc.